Message-ID: <32961012.1075861666233.JavaMail.evans@thyme> Date: Wed, 21 Nov 2001 12:27:53 -0800 (PST) From: knowledge@wharton.upenn.edu To: jarnold@enron.com Subject: K@W Newsletter Nov. 21-Dec. 4, 2001: What's Hot: China's Entry into the WTO: What Lies Ahead Mime-Version: 1.0 Content-Type: text/plain; charset=us-ascii Content-Transfer-Encoding: 7bit X-From: knowledge@wharton.upenn.edu@ENRON X-To: jarnold@enron.com X-cc: X-bcc: X-Folder: \JARNOLD (Non-Privileged)\Arnold, John\Deleted Items X-Origin: Arnold-J X-FileName: JARNOLD (Non-Privileged).pst Knowledge@Wharton Newsletterhttp://knowledge.wharton.upenn.edu November 21-December 4, 2001 What's Hot China's Entry into the WTO: What Lies Ahead After years of negotiation, the World Trade Organization agreed on Nov. 10 to open its doors to the world's most populous country and bring its 1.3 billion consumers more closely into the global economy. The decision will create new sets of business winners and losers for years to come. But perhaps more important, it presents a fresh opportunity for governments, industries and individual companies to reshape the very nature of the global marketplace. In a report prepared in collaboration with Beijing-based People's Daily Online, Knowledge@Wharton interviewed experts for their assessment of what lies ahead for China.http://knowledge.wharton.upenn.edu/whatshot.cfm Special Report: Finding Business Opportunities in an Uncertain Economy The global economy was declining long before September 11. Since then, it seems to have gone into a tailspin, marked by volatile stock markets, sagging consumer confidence and widespread layoffs. Most companies are trying to figure out how long it will take for the economy to turn around, and what they can do to stay alive until then. In an effort to answer these questions, Knowledge@Wharton teamed up with CNET News.com in San Francisco to organize a panel discussion of leading business executives from the U.S. and Europe. A special report on the event.http://knowledge.wharton.upenn.edu/ss_112101.html Strategic Management Oh, the Games Enron Played The dramatic disintegration of Enron has left a lot of people wondering how this huge, publicly-traded company could have fallen so far so fast. Wharton faculty and others help explain what went on behind the scenes at Enron, where it is now clear that management exploited loopholes in accounting procedures and created questionable partnerships involving top company officials, among other tactics.http://knowledge.wharton.upenn.edu/articles.cfm?catid=7&articleid=469 Marketing Marketing Ethics in a Post-Terrorist Economy: What is the Right Pitch? Following the events of Sept. 11, marketers and advertisers must reconsider not only what products they sell but how they sell them - all against a backdrop of the War On Terror, the Anthrax scare and a badly slumping economy. What approach can companies and ad agencies adopt that is both ethical and effective? Wharton faculty, and the manufacturer of one uniquely American product, offer some suggestions.http://knowledge.wharton.upenn.edu/articles.cfm?catid=4&articleid=463 Leadership and Change Family Matters: Are Fords, Hewletts and Packards Right to Exercise Their Clout? Now that William Clay Ford Jr. has replaced Jacques Nasser as CEO of Ford, and the Hewlett and Packard families have decided to oppose H-P's merger with Compaq Computer, one wonders whether family members have become wrecking balls, spoiling the well-laid plans of professional managers and jeopardizing the company's future. Not exactly, say Wharton faculty and others, who point to the importance of values, standards and personal net worth.http://knowledge.wharton.upenn.edu/articles.cfm?catid=2&articleid=468 Managing Technology The Evolution of B2B: Lessons From the Auto Industry Only a few years ago, B2B exchanges were expected to completely alter conventional buyer-supplier relationships. The reality has been otherwise. Only 10% of the 1,000 B2B exchanges launched in the past 18 months are reportedly still in operation. Meanwhile, the important B2B action seems to have shifted to industry-wide exchanges run by incumbent firms, such as Covisint in the auto industry and Transora in the consumer products sector. In a new research study, Wharton management professor John Paul MacDuffie and colleague Susan Helper explore this evolution.http://knowledge.wharton.upenn.edu/articles.cfm?catid=14&articleid=466 Leadership and Change Reading the Signals: Janet Hanson, Founder of 85 Broads, on Networking and Success Janet Hanson, 14-year veteran of Goldman Sachs and founder of investment advisory firm Milestone Capital, described her rocky but ultimately victorious road to success at the Wharton Women in Business Conference held earlier this month. Later in the day a panel of women in international management positions talked about the cultural challenges that still confront businesswomen both here and abroad.http://knowledge.wharton.upenn.edu/articles.cfm?catid=2&articleid=464 Real Estate Real Estate Industry Poised for Recovery Despite Slowing Economy The real estate industry comes into the current slowdown in a much stronger position than it was in the 1980s. But the industry is also vulnerable to a number of stresses, ranging from scaled-down activities on the part of tenants to a significant decline in cash flows and a softening at the high end of the retail market. Earlier this month, members of Wharton's Samuel Zell and Robert Lurie Real Estate Center looked at what's ahead for real estate.http://knowledge.wharton.upenn.edu/articles.cfm?catid=8&articleid=467 ------------------------------------------------------------------------------- Links from Knowledge@Wharton Sponsors GE Capital: Join GE Capital CFO Jim Parke for a December 11th webcast on "Partnering With Our Customers To Drive Productivity." Through an exchange between our CFOs and customers, you will see and hear how we are working with our customers to solve the heightened, day-to-day challenges of operating a business and achieving success. We hope you can join us. To register, please visit: http://www.gecfo.com/webcast.html?c=Wharton&n=Webcast1&t=email ------------------------------------------------------------------------------ Help Spread Knowledge Do you know people who might be interested in these research studies and more? If you do, please forward this e-mail message to them. 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