Message-ID: <18171662.1075840051757.JavaMail.evans@thyme>
Date: Tue, 22 Jan 2002 15:45:57 -0800 (PST)
From: kern_direct_marketing.um.a.21.2001@em10.net
To: crandall@enron.com
Subject: New database building technology
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New database building technology for high-velocity sales pipelines.
*****************************************************************

You're invited to try out a new database-building technology that offers
marketing professionals the ability to create high-velocity sales
pipelines -- Kern Direct's new S.U.R.E-Fire(R) eCapture Technology at
http://www.kerndirect.com/ecapture/samb.

This is not just a marketing information Web site. Rather, it's an
in-depth educational, interactive microsite designed to teach marketing
professionals how to deploy the same high-volume lead generation and
database development techniques used by Fortune 500 companies.

Visit http://www.kerndirect.com/ecapture/samb and you'll learn how to:
--Drive the creation of large-scale prospect database marketing
initiatives, while developing a key corporate asset
--Collect in-depth prospect sales profiles that drive high-velocity lead
scoring and automatic lead distribution systems, while providing
quantifiable measurements of demand-generation marketing activities
--Deploy interactive tools such as eCalculators, quizzes and
pain/solution recommender strategies that can be packaged as a powerful
direct marketing offer to drive high-volume qualified site traffic,
while dramatically increasing response rates
--Gain access to online real-time campaign analytics that become a
marketer's best friend when speaking with the CFO
--Use dynamically assembled auto-responding emails to nurture prospects
and maximize conversion-to-sales rates

Plus, if you qualify, you'll receive FREE copies of the top-selling
books:
"S.U.R.E-Fire(R) Direct Response Marketing" by Russell M. Kern and
"Managing Sales Leads" by Jim Obermayer (a combined $77 value).

Also, all registrants will have a chance to win a FREE Compaq iPAQ
Pocket PC ($499 value)!

So visit http://www.kerndirect.com/ecapture/samb and explore Kern
Direct's S.U.R.E.-Fire(R) eCapture Technology -- FREE. Remember, if you
qualify, you'll receive FREE copies of "S.U.R.E-Fire(R) Direct Response
Marketing" and "Managing Sales Leads" (a combined $77 value). You'll
also be entered to win a FREE Compaq iPAQ Pocket PC ($499 value)!


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