Message-ID: <25743693.1075862339838.JavaMail.evans@thyme> Date: Thu, 15 Nov 2001 15:33:52 -0800 (PST) From: nhernandez@cera.com To: skean@enron.com Subject: New CERA Study - "New Realities/New Risks: North American Power & Gas 2020" Mime-Version: 1.0 Content-Type: text/plain; charset=us-ascii Content-Transfer-Encoding: 7bit X-From: Noelle Hernandez X-To: skean@enron.com X-cc: X-bcc: X-Folder: \SKEAN (Non-Privileged)\Kean, Steven J.\Deleted Items X-Origin: Kean-S X-FileName: SKEAN (Non-Privileged).pst Mr. Steve Kean Executive VP & Chief of Staff Enron Corp. Dear Mr. Kean: Powerful new forces are transforming the North American gas and power industry, bringing considerable volatility and uncertainty to investment and strategy. Questions relating to prices, security, geopolitics, the global economy, and environmental concerns are forcing reconsideration of basic assumptions and plans. To address these questions and concerns, Cambridge Energy Research Associates (CERA) announces a timely new multiclient study, "New Realities, New Risks: North American Power and Gas 2020." In an online interview CERA Senior Director Lawrence J. Makovich presents a brief overview of major issues to be addressed in the study. To hear more information about the study, please access the interview on our website at http://www.cera.com/mc?c=62750&p=1044 . Using CERA's scenario planning methodology, "New Realities, New Risks" will present plausible alternate paths to the future of power and gas markets in North America over the next 20 years. The Study will provide useful tools for evaluating corporate strategies and investments as well as an integrated assessment of gas and power market analyses. The study will address key issues including *What levels of gas and power prices are sustainable? *How will the current wave of power plant and gas pipeline infrastructure development shift North American energy dynamics? *What opportunities, risks and challenges face those involved in the industry? *How will technological developments affect future gas and power markets? *Will the role of government expand or contract in the energy industry? *What will be the cost and value of increased energy security? *Who will be the winners and losers in each scenario? For complete details of the study, including deliverables and proposed study content, please visit our website at http://www.cera.com/offerings/details/1,1504,CID2299,00.html. In the traditional CERA format, the study will start with a kick-off workshop. Exclusively hosted for study participants(*), the kick-off workshop will take place in early January at a location to be announced. To obtain your confidential study prospectus, please contact Noelle Hernandez-Bullrich at nhernandez@cera.com or via phone at +1 617 498 9148. You may also contact Ron Kapavik at rkapavik@cera.com or via phone at +1 617 441 2629 with any specific questions you have about the study. Thank you for your consideration, and we look forward to your participation in this study. Sincerely, Noelle Hernandez-Bullrich Associate, North American Energy (*) Special discount for enrollment in the Study prior to December 31st. ************************************************************ Our relationship with you is very important to us. Should you prefer not to receive e-mail notifications from CERA, please send a reply to this message with "DoNotEmail" as the subject line of your message. ( mailto:info@cera.com?subject=DoNotEmail ) ************************************************************