Message-ID: <9102684.1075846377317.JavaMail.evans@thyme> Date: Wed, 2 Aug 2000 11:40:00 -0700 (PDT) From: steven.kean@enron.com To: margaret.allen@enron.com Subject: Re: Enron Advertising Mime-Version: 1.0 Content-Type: text/plain; charset=us-ascii Content-Transfer-Encoding: 7bit X-From: Steven J Kean X-To: Margaret Allen X-cc: X-bcc: X-Folder: \Steven_Kean_Dec2000_1\Notes Folders\Sent X-Origin: KEAN-S X-FileName: skean.nsf Let's ask Jeff Hines(?), our opinion research guy, to put a few short questions together and send it out. We may also want to include a link so people can view the commercials again before answering. Also, I was talking with Beth Tilney today about our website (and the fact that every business unit now feels free to go do their own thing). We thought it would be a good idea to add this topic to the brand conference (perhaps as part of an existing segment). ---------------------- Forwarded by Steven J Kean/HOU/EES on 08/02/2000 06:35 PM --------------------------- Mary Clark@ENRON 08/02/2000 05:49 PM To: Steven J Kean/HOU/EES@EES cc: Subject: Re: Enron Advertising Steve, Notes has the capability to do a quick survey of employees. The beauty of doing it in Notes is that it is the body of the email message, so employees don't have to go somewhere else to participate. The response is much higher. In fact, Sarah and I have used it a couple of times this year and it was very effective. Susan Lopez of Corp. IT Houston is the contact (713-853-7947). Mary Steven J Kean@EES 08/02/2000 03:12 PM To: Mary Clark/Corp/Enron cc: Subject: Enron Advertising do we have a mechanism to survey employees? Can we do a "scientific" poll? ---------------------- Forwarded by Steven J Kean/HOU/EES on 08/02/2000 03:10 PM --------------------------- John Sherriff@ECT 08/02/2000 03:46 AM To: Mark Palmer/Corp/Enron@ENRON cc: Steven J Kean/HOU/EES@EES, Jackie Gentle/LON/ECT@ECT Subject: Enron Advertising Mark Thanks for the call a couple of weeks ago regarding our new ad campaign. The challenge as I understand it is that we have difficulty in quantifying the benefit and effectiveness of our ads. We can measure on a periodic basis what the CEO/CCO/CFO perception of Enron is on a periodic basis but this does not break down the impact of our PR efforts from an ad campaign. I understand this dilemma. But one thing that we could measure that is quite important to me is what our employees think about these ads. If all else fails these ads should make our employees proud to work for Enron - and this is something we should be able to measure on a consistent basis. I know you have an upcoming event in California where your organisation will talk about problems and challenges we have - so if you could consider this idea I would be very appreciative. And of course don't get to hooked on God's country while you are in Napa. Thanks! John