Message-ID: <32816586.1075840289999.JavaMail.evans@thyme> Date: Mon, 9 Apr 2001 09:53:00 -0700 (PDT) From: rosalee.fleming@enron.com To: info@byobroadcast.00b.net Subject: REMOVE FROM E-MAIL LIST!!!! Re: BYOBroadcast now provides complete Email Marketing solution - With Audio! Mime-Version: 1.0 Content-Type: text/plain; charset=us-ascii Content-Transfer-Encoding: 7bit X-From: Rosalee Fleming X-To: BYOBroadcast X-cc: X-bcc: X-Folder: \Kenneth_Lay_June2001\Notes Folders\All documents X-Origin: LAY-K X-FileName: klay.nsf BYOBroadcast on 04/09/2001 03:43:16 PM To: Kenneth Lay cc: Subject: BYOBroadcast now provides complete Email Marketing solution - With Audio! [IMAGE] BRITEMOON AND BYOBROADCAST ENTER STRATEGIC ALLIANCE Email Campaign Management ASP to Offer Customers the Ability to Add Audio Capabilities to their Email Communications Programs Streaming Audio Solutions Developer to Provide Clients with Highly Scalable, Customizable Email Capabilities [IMAGE] If you don't hear any audio, click here Methuen, Mass & Woburn, Mass - 9 April 2001 - Britemoon, a leading provider of ASP-based email marketing software and BYOBroadcast, a leading developer of streaming audio solutions, today announced that they have signed an agreement to strategically integrate and resell their respective services. Britemoon is a self-service email marketing solution designed to target prospects, personalize messages, execute campaigns, track and analyze results and generate real-time reports. Britemoon's intuitive interface enables marketers to conduct sophisticated online direct marketing campaigns easily and affordably. Britemoon's clients include leading direct marketing agencies such as Digitas, Directech/Emerge and Harpell, as well as end-users such as Homeruns.com. BYOBroadcast provides streaming audio solutions to businesses that want to increase profitability and market share through the use of rich media over the Internet. BYOBroadcast currently provides audio solutions for over 70 customers worldwide, including Warner Music, the President of Panama, Audible.com, and the LPGA. Together the two companies will be able to offer marketers a powerful, media-rich solution to create and execute high-impact email messages for customer communications and marketing campaigns. "We are pleased to be partnering with BYOBroadcast - a customer-focused leader in the rich media technology sector," said Philip Chischportich, Britemoon CEO. "Adding audio capabilities to their email campaigns will enable our customers to achieve even greater profitability from their email marketing programs." "Adding audio to email personalizes the recipient's experience and has been shown to dramatically increase response rates," said BYOBroadcast CEO Ben Krysiak. "We're proud to offer Britemoon's service to our customer base - to further enhance their ability to increase revenues and market share by differentiating themselves from their competition." About Britemoon Britemoon was founded in 2000 by industry executives who recognized the need to provide small and medium size businesses with an affordable, yet robust solution to conduct targeted email campaigns. Britemoon's intuitive user interface provides everything needed to develop, execute and measure a successful campaign. As a WebAwards winner and MIMC Award finalist in 2000, Britemoon was recognized for its design and function above and beyond the standard of excellence for email marketing web sites. For more information visit www.britemoon.com. About BYOBroadcast BYOBroadcast is the leading developer and Application Service Provider for professional and end-user contributed media storage and retrieval. Our service is offered as a complete hosted solution, so that customers need no additional investment in hardware or software infrastructure. Our products make it easy for customers to quickly audio-enable their web sites and emails with streaming audio. In operation since September 1999, BYOBroadcast is headquartered outside of Boston, Mass. and currently provides audio technology and solutions to more than 70 customers worldwide, including the President of Panama, Elektra and Atlantic Records, the LPGA, and Telephonica. For more information, please visit www.byobroadcast.com. ###