Message-ID: <7635991.1075840209854.JavaMail.evans@thyme> Date: Wed, 20 Sep 2000 08:50:00 -0700 (PDT) From: scenicmo@tranquility.net To: kenneth.lay@enron.com Subject: Save Our Scenery Campaign Mime-Version: 1.0 Content-Type: text/plain; charset=us-ascii Content-Transfer-Encoding: 7bit X-From: Karl Kruse X-To: kenneth.lay@enron.com X-cc: X-bcc: X-Folder: \Kenneth_Lay_Dec2000\Notes Folders\All documents X-Origin: LAY-K X-FileName: klay.nsf Dear Ken, I spoke to Bonnie today regarding the letter I sent you on September 12th. Bonnie suggested I follow-up that letter with this email. With only 49 days to the election, we expect to see the oppositions' advertisements on television and radio and in the mail in the next two weeks. It's crucial to our ability to be competitive that we complete our media buys and print our next two direct mail pieces by October 1st. If we do, we know that we can win. Your initial contribution of $100,000 allowed us to do the first direct mail piece to 250,000 households (a sample was included with the letter I sent to you on the 12th). We need to do at least two more of these mailings for our direct mail effort to be truly effective at a total cost of $190,000 for both (including postage). To date, the combined total of contributions to the political campaign and the public education campaign is just over $1,040,000. We expect an additional $150,000 in pledges and new contributions in the next two to three weeks. While we are actively soliciting others for help, we are currently left with a shortfall of $310,000 to meet our minimum budget of $1.5 million. (This budget would include the production and mailing of the three mail pieces described above) Ken, the campaign is at a crossroads. I cannot underscore enough how important your additional financial help is at this time. And, I cannot underscore enough how important one last significant contribution from you would be to our success on November 7th. If you have any questions, or need additional information, please do not hesitate to call me at (573) 446-3129 or reply to this email message. Thank you for your past support and, hopefully, your additional support. Passing Proposition A is a once in a generation opportunity. I look forward to hearing from you soon. Sincerely, Karl