Message-ID: <19288503.1075857112145.JavaMail.evans@thyme> Date: Tue, 12 Dec 2000 14:23:00 -0800 (PST) From: clickz.today.txt@my.clickz.com To: alewis@ect.enron.com Subject: Building a Successful Business in 2001 Mime-Version: 1.0 Content-Type: text/plain; charset=ANSI_X3.4-1968 Content-Transfer-Encoding: quoted-printable X-From: ClickZ Today X-To: "alewis@ect.enron.com" X-cc: X-bcc: X-Folder: \Andrew_Lewis_Dec2000\Notes Folders\Notes inbox X-Origin: Lewis-A X-FileName: alewis.nsf |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||| C L I C K Z T O D A Y Wednesday, December 13 2000 The Internet's Leading Resource http://www.clickz.com/ for Doing Business Online___________________________________ - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - This e-mail is optimized for mono-spaced typefaces. For maximum legibility, specify Courier as your e-mail font. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - for subscription options, see the bottom of this mailing. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -------------------------- T A B L E O F C O N T E N T S <> Building a Successful Business in 2001 by Sean Carton http://clickz.com/cgi-bin/gt/article.html?article=3D3013 <> Making the Rich Media Rounds=01(in 3D by Bill McCloskey http://clickz.com/cgi-bin/gt/article.html?article=3D3011 <> Numbers in the News by Geoffrey Ramsey http://clickz.com/cgi-bin/gt/article.html?article=3D3010 <> Advertising for Low-Commitment Conversions by Adam Posman http://clickz.com/cgi-bin/gt/article.html?article=3D3018 <> Navigating the Holiday Party Scene by Peter Kaufman http://clickz.com/cgi-bin/gt/article.html?article=3D3016 <> Accessibility Can Pay Off by Marcia Yudkin http://clickz.com/cgi-bin/gt/article.html?article=3D3000 <> Ride the Email Wave by Scot Wingo http://clickz.com/cgi-bin/gt/article.html?article=3D3007 <> Are We Really Surprised? by Dana Blankenhorn http://clickz.com/cgi-bin/gt/article.html?article=3D3012 <> At Issue in the Forum Today by ClickZ Forum http://clickz.com/cgi-bin/gt/article.html?article=3D3019 ------------------------------------------------------ T O C /\ //\\ You're not a member of The ClickZ Forum yet? \\// Well, you should be! Sign up now at: \/ http://clickz.com/sub/entry.html >>>>>>>>>>>>>>>>>>>>>>>>advertisement<<<<<<<<<<<<<<<<<<<<<<< Get consumer input at Web speed Use InsightExpress to test your creative ideas and better understand your target market. See results in hours, all for as little as $450. Let your customers help you to validate a concept, size a market, evaluate a promotion, assess price points or test a new tag line. See us @ http://www.insightexpress.com/welcome.asp?s=3D14&a=3D224&r=3D11 >>>>>>>>>>>>>>>>>>>>>>>>>>>>>><<<<<<<<<<<<<<<<<<<<<<<<<<<<<< _____________________________T H E L E A D I N G E D G E ____________________________________sponsored by Coremetrics _______________________________________s e a n c a r t o n Building a Successful Business in 2001 Dot-coms are becoming dot-bombs at Internet speed. Building a business for the long term is the same today as it ever was. Sean offers eight things to consider for your 2001 business strategy. http://clickz.com/cgi-bin/gt/article.html?article=3D3013 __________________________________________R I C H M E D I A ______________________________________sponsored by Solbright _________________________________b i l l m c c l o s k e y Making the Rich Media Rounds=01(in 3D Who says you need fancy office space to produce great rich media technology? If the web had gone the way it was supposed to go, we'd be looking at content in 3D. http://clickz.com/cgi-bin/gt/article.html?article=3D3011 >>>>>>>>>>>>>>>>>>>>>>>>advertisement<<<<<<<<<<<<<<<<<<<<<<< Target IT Pros at TechRepublic TechRepublic is fast becoming the premier web site for IT gurus. We provide engaging technical content, community interaction, and because we're partners with Gartner, we can deliver an IT audience like no other site on the Internet. Reach IT pros where IT pros go to connect. See our media kit at http://www.techrepublic.com/mediakit/mediakit.jhtml. >>>>>>>>>>>>>>>>>>>>>>>>>>>>>><<<<<<<<<<<<<<<<<<<<<<<<<<<<<< _____________________________e M A R K E T E R e S T A T S _______________________________g e o f f r e y r a m s e y Numbers in the News M-banking big in Western Europe. Global youth rockin' online downloads. Latin America's future wireless Internet boom. E-retail in the United States. Productivity of IT employees. Online privacy in Japan. Move over, PCs, here come online appliances. E-procurement for midsized firms. http://clickz.com/cgi-bin/gt/article.html?article=3D3010 >>>>>>>>>>>>>>>>>>>>>>>>advertisement<<<<<<<<<<<<<<<<<<<<<<< Maximize Ecommerce Profitability! Your driving focus today right now should be preparing for the hottest Internet retailing season yet. Are you ready? A fraction of a percent increase in your conversion rate could mean the difference between being in business at this time next year, or not. Are you willing to risk it? Maximize your online ROI today. http://www.angara.com >>>>>>>>>>>>>>>>>>>>>>>>>>>>>><<<<<<<<<<<<<<<<<<<<<<<<<<<<<< >>>>>>>>>>>>>>>>>>>>>>>>advertisement<<<<<<<<<<<<<<<<<<<<<<< IF you want to reach B2B buyers THEN GOTO techies.com Think tech professionals only go online to swap code? 76% of our 650,000 members influence the purchase of their companies' computer products and services -- ranging from desktop PCs to servers If you'd like to get to know this audience even better, place your ad at techies.com, their favorite tech career site. For a media kit, go to http://advertising.techies.com/clickz/index.html. >>>>>>>>>>>>>>>>>>>>>>>>>>>>>><<<<<<<<<<<<<<<<<<<<<<<<<<<<<< _________________A G E N C Y M E D I A S T R A T E G I E S _______________________________________a d a m p o s m a n Advertising for Low-Commitment Conversions Every advertiser has an ultimate conversion goal. But different conversions require different levels of commitment. After all, few would buy a big-ticket item as casually as they'd buy a CD. Say you're seeking low- commitment conversions -- what tactics should you use? http://clickz.com/cgi-bin/gt/article.html?article=3D3018 _________________T H E C R E A T I V E S T R A T E G I S T ___________________________________p e t e r k a u f m a n Navigating the Holiday Party Scene December is party time in the ad business. But all the year's great work can be undone with one drunken rendition of "Louie, Louie" at the office party. Peter offers some tips for getting through the holidays with grace. http://clickz.com/cgi-bin/gt/article.html?article=3D3016 ______________N O - M O N E Y - D O W N M I N D S H A R E ___________________________________m a r c i a y u d k i n Accessibility Can Pay Off Garden.com, Furniture.com, boo.com... If they couldn't hang on, what chance does the underfunded upstart stand? Well, sometimes smaller is better. Marcia's here with another no-cost strategy that's perfect for the smallest of small online operations. http://clickz.com/cgi-bin/gt/article.html?article=3D3000 ___A F F I L I A T E M A R K E T I N G C O M M E N T A R Y _________________________________________s c o t w i n g o Ride the Email Wave Find out why so many affiliate programs turn to email marketing as a solution to effectively leverage their programs and succeed. http://clickz.com/cgi-bin/gt/article.html?article=3D3007 _____________________________e B U S I N E S S R E P O R T _____________________________d a n a b l a n k e n h o r n Are We Really Surprised? If you want to know why the PC business is in the toilet, look in the mirror. And look to the Internet. Are we really surprised by what's happened? http://clickz.com/cgi-bin/gt/article.html?article=3D3012 _____________________________________C L I C K Z F O R U M ____________________________________sponsored by DoubleClick At Issue in the Forum Today Perhaps the Internet is not the best medium from which to make money. Good domain names are still available for those willing to look for them. The Internet can offer a high level of customer interaction. http://clickzforum.com/ >>>>>>>>>>>>>>>>>>>>>>>>advertisement<<<<<<<<<<<<<<<<<<<<<<< Like many online Professionals in the Internet Business, there's no doubt you're eager to find a website that delivers the latest breaking news, business reports and interviews with top Internet industry leaders. Look no further than BizReport. BizReport is recognized internationally as a leading online source for Internet business and e-commerce news. BizReport attracts a diverse and influential audience to online professionals such as you. BizReport is linked by a broad range of online finance and investment portals, technology companies and e-commerce sites. Industry CEO's and Internet Business Executives around the world rely on BizReport.com for in-depth, up to the minute coverage of the Internet industry. BizReport reaches a committed group of successful e-commerce professionals on a daily basis. What's so great about BizReport is you can find it ALL in one website - industry features, insightful research and timely news articles. BizReport Network also includes adsGuide.com, the most comprehensive directory and search engine for Internet advertising, marketing, and commerce services. The directory provides exceptional coverage of the best marketing and advertising resources worldwide. Don't wait. Take a look at a BizReport newsletter today. Free to subscribe. And, you'll see how easy it is to read. The stories on the website are "encapsulated" for easy and fast reading and/or scanning. A subscriber can learn a week's worth of industry knowledge in just a few minutes. Both, the newsletter and website, are easy to access and navigate. Choose the fresh, cutting edge intelligence of BizReport.com to stay ahead of the game. Check it out today - http://www.BizReport.com/clickz/ For text-only newsletters go to http://www.bizreport.com/cc.pl?url=3Dbizreport.com/clickz/ >>>>>>>>>>>>>>>>>>>>>>>>>>>>>><<<<<<<<<<<<<<<<<<<<<<<<<<<<<< _______________________________________________________ / ____________________________ \ \ ____________________________ A b o u t C l i c k Z \ \_______________________________________________________/ Founded in 1997 and headquartered in Andover, MA, The ClickZ Network (http://www.clickz.com/) is a compendium of resources and advice for helping online marketers do their jobs more effectively. The Network culls the experiences of more than 70 contributors to deliver articles each week full of practical information about online marketing and e-commerce. ClickZ reaches more than 80,000 subscribers each business day through e-mail and the Web. Sponsorship opportunites at ClickZ? Contact: Jim Kelly . . . . . . . . . . . . . . mailto:jim@clickz.com National Account Manager Editorial comments/questions? Contact: Ann Handley . . . . . . . . . . . . . mailto:ann@clickz.com Chief Content Officer / President General comments? Contact: Andrew Bourland . . . . . . . . . . . mailto:andy@clickz.com CEO / Publisher Copyright 2000 ClickZ, Inc. http://www.ClickZ.com/ ____________________________________________________________ To modify your subscription or unsubscribe, login to ClickZ subscription services by visting http://clickz.com/sub/entry.html To quickly unsubscribe, send a blank email to leave-clickz.today.txt@my.clickz.com . .