Spring 2024 Computer Science 458. 2/21/2024

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Canvas Quiz of the Day (need daily password)

NOTE: today, instead of a quiz, you are asked to post a response to the following prompt on canvas Discussions.
What did you learn from today's speaker, Duke Dukellis from Google? What was the best question from the audience? Did you ask it?

Unlike the other Discussions, you will not be able to read the responses until you have posted. You get a point for posting. The posting window will be open from 4 pm until 11 pm.

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    Assignments

    Assignments. The paper is now available. It is due April 1st (how appropriate).

    Today's Guest lecture: Duke Dukellis, Google: Wednesday February 21st

    The lecture will be virtual, over zoom. You can attend remotely. We will not be in Davies. 

    You are invited to a scheduled Zoom meeting. Zoom is Yale’s audio and visual conferencing platform.

Topic: CPSC 458 01 (SP24): Automated Decision Systems
Time: Feb 21, 2024 03:45 PM Eastern Time (US and Canada)

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    Complexities of ads systems and automated decisioning 

    A. The Problems
Short systems overview
Publisher setups
Selection decisions
Ensuring ads are appropriate
Countering abusive publishers

B. Trade-offs and Considerations
Customer control
Cost of automation
Cost of running
When “being right” is a disadvantage
Complexity creates system uncertainty
Other risks

C: Q&A
    Also, if you have students that know nothing about how ads work on the internet, I'd recommend two videos: These will help them get some of the domain specific information prior. Not required, but will elevate the discussion.

    slides on canvas/files

    Duke Dukellis is Vice President of Product Management at Google, currently responsible for Google Assistant and Google Speech product management teams. For six years prior, he was Director of Product Management for Google’s advertising products for developers and publishers, including Ad Manager, AdMob, and AdSense, Authorized Buyers, and Open Bidding. Prior to Google, Duke was a Senior Director at PayPal, leading the Consumer Wallet and Consumer Financial Services teams. Earlier he was at three startups including as CEO at StepNexus, a global chip security company ultimately acquired by Gemalto, and spent five years in technology venture capital. He received his B.S. in Computer Science, B.S. in Management Science, and Masters in Computer Science from MIT. He holds an MBA from the Stanford Graduate School of Business and is a CFA charterholder.

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