Message-ID: <14405118.1075849631005.JavaMail.evans@thyme>
Date: Tue, 12 Dec 2000 09:03:00 -0800 (PST)
From: colleen.koenig@enron.com
To: jennifer.medcalf@enron.com
Subject: Mike Horning's pre-conference call comments
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X-From: Colleen Koenig
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Jennifer,
I gave Mike Horning a call I received his e-mail.   He is following up with 
Cox directly to find out what is happening on the broadband side 
(negotiations with Blockbuster).  

I reviewed Universal's request for a sponsorship (of JPI).  He was also 
asking dollar amounts for the sponsorship.  It looks like Mike is going to 
probe Daphne Harvey (Universal) for the technical knowledge he needs in order 
to make the best pitch to Universal.  It looks like he will also feel out the 
organizational structure to see if his contacts are the right ones. 

Colleen 


----- Forwarded by Colleen Koenig/NA/Enron on 12/12/2000 04:46 PM -----

	Michael Horning@ENRON COMMUNICATIONS
	12/13/2000 04:22 PM
		
		 To: Colleen Koenig/NA/Enron@ENRON
		 cc: 
		 Subject: Confidential

Colleen, 

As part of my strategy, I want to glean information.    Hopefully it will 
give me an understanding of their process and goals, so that I may be more 
effective in my discussions with their media group.

Following are a few questions I will ask Daphne (I don't expect Daphne to 
have all the answers):

1) Help me understand how Universal wants to save money on advertising?
2) Who at Universal is driving that process?  (Names, Titles, etc.)
3) What are the saving targets? (% or $ amount)
4) Where do they want to save in regards to advertising? (Spot TV, Network 
TV, Cable, Radio, NP, etc.)
5) What is their annual advertising budget?  (Per film? Metric? Per media, 
etc.)
6) How much does she understand about media buying? (GRP's, CPM's, Demos, 
Dayparts, Reach & Frequency, etc.)
7) What is her role in this process?
 
I'm sure I will have a few more questions, as we speak with each other.

Regards,

Michael P. Horning
Director
Enron Media Services
Global Media Risk Management
Phone: 713-853-9181
Fax:      713-646-8436
Cell:      713-303-0742



	Colleen Koenig@ENRON
	12/12/00 02:31 PM
		 
		 To: Michael Horning/Enron Communications@Enron Communications
		 cc: 
		 Subject: Universal/EMS Conference Call 12/13 1:30 PM

Mike,

Please find below information for tomorrow's conference call.  Do you want to 
quickly recap strategy before the call?

Universal-EMS Conference Call 
Date/Time:  Wednesday, December 13, 1:30 PM CST ( 11:30 AM PST)
Dial-in Number: 1 (888) 689-5736, passcode= 6045380#

Attendees
Enron:
Mike Horning, Director, Origination, Enron Media Services
Colleen Koenig, Analyst, Global Strategic Sourcing, Business Development
Universal:
Daphne Harvey, Sr. Director, Strategic Sourcing (Media and Post Production)


__________________________________________
Colleen Koenig
Analyst, Global Strategic Sourcing, Business Development
713.345.5326