Message-ID: <25956081.1075855131091.JavaMail.evans@thyme> Date: Mon, 17 Dec 2001 20:10:49 -0800 (PST) From: 430932.282345671.1@newsbyemail.ft.com To: dbaughm@ect.enron.com Subject: Online advertising - prepare for the future Mime-Version: 1.0 Content-Type: text/plain; charset=us-ascii Content-Transfer-Encoding: 7bit X-From: "FT.com" @ENRON X-To: dbaughm@ect.enron.com X-cc: X-bcc: X-Folder: \Edward_Baughman_Jan2002\Baughman Jr., Don\Deleted Items X-Origin: Baughman-E X-FileName: dbaughm (Non-Privileged).pst Dear FT.com user The advertising industry has grown highly cynical about the benefits of Internet advertising. Now online publishers are developing new tactics to persuade reluctant marketers to advertise on the Web once again. To find out what the future holds, watch "View from the Valley". This four-part series of programmes from FT.com gives you a clear insight into America's high-tech heartland. Presented by Louise Kehoe, the FT's senior technology commentator, "View from the Valley" is a four-part series of 5-minute on-line videos from FT.com, giving you a clear insight into the current state of America's high-tech heartland. The last video in the series, Online Advertising, examines the new tactics being adopted by online publishers in a bid to attract more business. So whether you're thinking about your web advertising strategy or trying to attract more advertisers to your site, don't miss this programme. For a fascinating insight into Online Advertising, click here: http://tm0.com/821/sbct.cgi?s=282345671&i=430932&d=2128167 Best regards FT.com To unsubscribe from this FT.com correspondence, please reply to this message with the single word 'unsubscribe' in the subject line. Your name will then be removed from our mailing list. (c) Copyright The Financial Times Limited 2001. "FT" and "Financial Times" are trademarks of The Financial Times Limited.