Message-ID: <32436007.1075843091729.JavaMail.evans@thyme> Date: Sat, 4 Mar 2000 06:56:00 -0800 (PST) From: tmcvey@sric.sri.com To: dasovich@haas.berkeley.edu Subject: [Fwd: Ford Spreadsheet] Mime-Version: 1.0 Content-Type: text/plain; charset=us-ascii Content-Transfer-Encoding: 7bit X-From: "Thomas McVey" X-To: dasovich@haas.berkeley.edu X-cc: X-bcc: X-Folder: \Jeff_Dasovich_Dec2000\Notes Folders\Mba--marketing X-Origin: DASOVICH-J X-FileName: jdasovic.nsf Thomas McVey wrote: > Enclosed is the spreadsheet for the Ford case. > > A critique of it, based on what we (the SF group) discussed today: > > The market size used in the calculations for Ford's units sold is the > market size for US producers, given in Exhibit 2. However, the total > market size (in terms of units sold) given in Exhibit 3 is larger, as it > includes more producers. Correcting for the increased total market size > would also increase the difference between the number of units sold for > each of the alternatives. > > Good luck, > > Tom > > ------------------------------------------------------------------------ > Name: Ford.xls > Ford.xls Type: Microsoft Excel Worksheet (application/vnd.ms-excel) > Encoding: base64 > Description: Unknown Document - Ford.xls