Message-ID: <19680052.1075857052053.JavaMail.evans@thyme> Date: Wed, 13 Dec 2000 05:46:00 -0800 (PST) From: vkaminski@aol.com To: vkamins@enron.com Subject: Fwd: Meet the Head of the Leading Firm in Our Business Mime-Version: 1.0 Content-Type: text/plain; charset=ANSI_X3.4-1968 Content-Transfer-Encoding: 7bit X-From: VKaminski@aol.com X-To: vkamins@enron.com X-cc: X-bcc: X-Folder: \Vincent_Kaminski_Jun2001_9\Notes Folders\Notes inbox X-Origin: Kaminski-V X-FileName: vkamins.nsf Return-Path: Received: from rly-xd01.mx.aol.com (rly-xd01.mail.aol.com [172.20.105.166]) by air-xd02.mail.aol.com (v77.14) with ESMTP; Wed, 13 Dec 2000 08:17:22 -0500 Received: from Mail6.mgfairfax.rr.com (fe6.southeast.rr.com [24.93.67.53]) by rly-xd01.mx.aol.com (v77.27) with ESMTP; Wed, 13 Dec 2000 08:17:08 -0500 Received: from smtp-server ([24.168.216.52]) by Mail6.mgfairfax.rr.com with Microsoft SMTPSVC(5.5.1877.537.53); Wed, 13 Dec 2000 08:17:06 -0500 To: From: "The Power Marketing Association" Date: Wed, 13 Dec 2000 08:16:28 Subject: Meet the Head of the Leading Firm in Our Business MIME-Version: 1.0 Content-Type: multipart/mixed; boundary="------------48EE50934B1A" Message-ID: <0e7740617130dc0FE6@Mail6.mgfairfax.rr.com> X-Mailer: Unknown Meet the head of the leading firm in our business. Imagine the opportunity! Imagine that the leading energy company in the world has picked you to run the company that it expects to be the leading retail energy company in North America. So you get a sharp competitive edge in the back room, you recruit IBM as a co-owner assuring you the lowest cost per customer by a factor of two or three. To get your foot in 27 million doors you recruit AOL as a co-venturer with a commitment from AOL to promote NewPower's wares. You do an IPO and take in about $700 million for working capital. The IPO is over and the quiet period it required. But the most important silver spoon -- so that you get your energy at the best price and to protect you against price spikes -- you get up front 30 Enron-trained risk managers and traders. Can you imagine having to recruit them? To make sure this team is run by the optimum chief they picked Eugene Lockhart, most recently president of Consumer Services at AT&T and before that president of BankAmerica's Global Retail Bank with its consumer, commercial and small business banking services delivered through 3,000+ branches. Now, Lockhart's talking about his plans. Restructuring Today had lunch with Lockhart Thursday and reported in detail (to read the full story see attachment): ? How NewPower intends to actually start up the retail industry? What is the heart of NewPower's business plan? ? How they'll make money in markets where margins may seem too thin. ? How he's going to have 600,000+ customers next month and easily a million by the end of 2001. ? What percentage of their sales come from the NewPower website. What figure is he using for cost of customer acquisition? ? Lockhart plans to have by the end of the first quarter or at the latest the second quarter 750,000 customers making them by far the largest unregulated retail marketer in the US. ? How does he think utilities will compete with the NewPower paradigm? ? What marketshare do they expect to get at first and then by 2005? ? What does he see as his biggest challenge? ? Why is this a good time for NewPower to invade California markets? ? Why will NewPower succeed where Enron failed? ? What's the role of backward dating in forward market margins? ? Where NewPower gives a 20-25% discount on the commodity portion of a bill, what kind of margin can it make now? ? How do higher prices help NewPower? "We're actually in a very good position given (that) the gas cost increases perversely will work in our favor ... " ? "We have a 10-year, exclusive agreement with IBM whereby we can issue a bill, collect the money and care for a customer at lower cost than anyone else in the industry by several orders of magnitude." To read the full NewPower story see attachment. - pmafup.pdf