Message-ID: <4274469.1075851008177.JavaMail.evans@thyme> Date: Fri, 9 Mar 2001 06:52:00 -0800 (PST) From: mark.palmer@enron.com To: janel.guerrero@enron.com, karen.denne@enron.com, richard.shapiro@enron.com, steven.kean@enron.com, jeff.dasovich@enron.com, susan.mara@enron.com, sandra.mccubbin@enron.com, leslie.lawner@enron.com, james.steffes@enron.com, linda.robertson@enron.com, paul.kaufman@enron.com, kathryn.corbally@enron.com, sgovenar@govadv.com, hgovenar@govadv.com, john.neslage@enron.com, ken.@kdscommunications.com Subject: Final California Polling Results - Raw Data Mime-Version: 1.0 Content-Type: text/plain; charset=us-ascii Content-Transfer-Encoding: 7bit X-From: Mark Palmer X-To: Janel Guerrero, Karen Denne, Richard Shapiro, Steven J Kean, Jeff Dasovich, Susan J Mara, Sandra McCubbin, Leslie Lawner, James D Steffes, Linda Robertson, Paul Kaufman, Kathryn Corbally, sgovenar@govadv.com, hgovenar@govadv.com, John Neslage, ken.@kdscommunications.com X-cc: X-bcc: X-Folder: \Steven_Kean_Oct2001_2\Notes Folders\Attachments X-Origin: KEAN-S X-FileName: skean.nsf Group, Here's the raw data from the California poll. Great news, here. As you can see by the progression of the numbers, by slightly changing the message, we went from getting killed by the Davis plan to actually breaking even with it and even beating it significantly. Some takeaways: 1. By using the right words, a competing/alternate plan to the governor's will win in the polls. 2. Education is at least as important as electricity. 3. The thought of wiping out the budget surplus by spending it on the grid, rather than schools and hospitals, tilts the scales in our favor. 4. Finally, by broadening the demand buy-down program to "consumers," we win the argument by a wide margin. Next steps: Take a look at the results. Pay special attention to how the words matter, especially on the questions where our results improved as we altered the message. By late Monday, we'll have the crosstabs. We won't have the full analysis and presentation until Friday, though, so I don't think we should share the poll with anybody until then. We could use a few of the numbers in the business letter and with VERY good friends in the Assembly. The key questions are 19, 21, 24, 45 (look at how a change in wording changed the results), 46 (another example of better wording yielding better results, especially on the March 8 poll), 49, 50, 51 (in particular, March 7-8 poll). See you on the call. Mark ----- Forwarded by Mark Palmer/Corp/Enron on 03/09/2001 01:53 PM ----- "Nicole Fink" 03/09/2001 09:15 AM To: Mpalmer@enron.com, RSCHRIEFER@aol.com, aameece@qgadc.com cc: Matt Jason , Bill McInturff Subject: Final California Results Enron Team: Attached please find the interview schedule with the overall results from the California statewide survey. Please give us a call if you have any questions. Thanks. Nicole Fink Public Opinion Strategies (703) 836-7655 nicole@pos.org The following section of this message contains a file attachment prepared for transmission using the Internet MIME message format. If you are using Pegasus Mail, or any another MIME-compliant system, you should be able to save it or view it from within your mailer. If you cannot, please ask your system administrator for assistance. ---- File information ----------- File: ENRON CA Statewide Interview Schedule.wpd Date: 9 Mar 2001, 10:09 Size: 132204 bytes. Type: WordPerfect - ENRON CA Statewide Interview Schedule.wpd The following section of this message contains a file attachment prepared for transmission using the Internet MIME message format. If you are using Pegasus Mail, or any another MIME-compliant system, you should be able to save it or view it from within your mailer. If you cannot, please ask your system administrator for assistance. ---- File information ----------- File: Schedule.PDF Date: 9 Mar 2001, 10:14 Size: 58861 bytes. Type: Unknown - Schedule.PDF