Subject: Internal Communications Metrics
From: [email-masked]
To: [email-masked]
Cc: [email-masked], [email-masked], [email-masked], [email-masked], [email-masked], [email-masked]
Date: Fri, 9 Feb 2001 02:48:00 -0800 (PST)

Steve, we're providing this information to you for the upcoming Board meeting 
per Mark's request.  Let me know if you need anything else.

Internal Communications Metrics:
eSpeak
Average live event participation ranges from 30 participants to more than 
1,200
Transcript readership after the live event can reach more than 1,000

eMeet
Average daily visits have increased 138% since stats were first captured in 
April 2000
More than 7,321 employees have visited the site

ThinkBank
More than 3,500 employees have visited the site since the launch in November 
2000
92 business ideas are currently in the Idea Vault

eThink Merchandise
Before we even announced the online store in December 2000, we sold 90 screen 
sweeps, 49 badges and 16 apparel items and recouped $122.13 (only apparel is 
marked up -- 20%)

eBiz
Our average employee readership for 2000 was 1,529 users and our average for 
2001 so far is 4,343 users
On our last issue of eBiz, we had 27,187 hits and 5,297 unique users

ETV
On average, we are running 50 segments of Enron content per week airing twice 
a day
In January, there were 20 new segments created of Enron content and, so far 
in February, there have already been 19 requests submitted

Enron Business
The average weekly readership of the online version has increased by 73% 
since 1999
We continue to receive many requests for additional copies of the print 
version for marketing purposes, etc.

In a survey ,the Enron Internal Communications team conducted in 1999:

How do you generally read Enron Business (EB)?
67% print
8% online
25% both

Do you ever share EB with your spouse or family?
70% yes
30% no

In a survey we conducted in 2000:

How do you generally read EB?
67% read print
69% read online
36% read both

The number of respondents in the 1999 readership survey was 115.  The number 
of respondents in 2000 was 6,035.

Recent Enron Accolades:
Fortune's America's Most Admired Companies:
Most Innovative for sixth consecutive year (Published)
Ranked No. 18 overall among 535 companies, up from No. 36 last year (Popular 
Vote - Not published)
Ranked No. 4 overall among 535 companies, down from No. 1 last year (Total 
rating of 8.29 in all eight attributes - Not published.  No. 1 Citigroup; No. 
2 Omnicom; No. 3 UPS)
Ranking in seven other attributes:
 - Quality of Management No. 2 (We were No. 1 last year; Omnicom No. 1 this 
year)
 - Quality of Products/Services No. 5
 - Long-term investment value No. 13
 - Financial soundness  No. 70
 - Employee talent  No. 4
 - Social responsibility  No. 12
` - Use of corporate assets No. 15
Overall industry results   No. 1
 (This year we're in the pipeline/energy industry, expanded from just 
pipelines last year)

Fortune's 100 Best Companies to Work for in America:
Enron ranked No. 22, up from No. 24 last year