Message-ID: <14020319.1075846358903.JavaMail.evans@thyme> Date: Tue, 21 Nov 2000 08:02:00 -0800 (PST) From: richard.shapiro@enron.com To: james.steffes@enron.com Subject: Re: revised ad copy Cc: mark.palmer@enron.com, linda.robertson@enron.com, steven.kean@enron.com Mime-Version: 1.0 Content-Type: text/plain; charset=us-ascii Content-Transfer-Encoding: 7bit Bcc: mark.palmer@enron.com, linda.robertson@enron.com, steven.kean@enron.com X-From: Richard Shapiro X-To: James D Steffes X-cc: Mark Palmer, Linda Robertson, Steven J Kean X-bcc: X-Folder: \Steven_Kean_Dec2000_1\Notes Folders\Notes inbox X-Origin: KEAN-S X-FileName: skean.nsf Tend to agree????????????????? What does that mean????????????????????????????????????????????????????/ From: James D Steffes on 11/21/2000 04:01 PM To: Mark Palmer/Corp/Enron@ENRON, Richard Shapiro/NA/Enron@Enron cc: Linda Robertson/NA/Enron@Enron, Steven J Kean/NA/Enron@Enron Subject: Re: revised ad copy Like the closing line. Not sure about the body. I tend to agree with Rick - more meat and less propoganda. We say that we need bipartisan support but we don't tell them sufficently why this can be a bipartisan issue. Jim Mark Palmer 11/21/2000 01:40 PM To: Steven J Kean/NA/Enron@Enron, Richard Shapiro/HOU/EES@EES, James D Steffes/NA/Enron@Enron, Linda Robertson/NA/Enron@ENRON cc: Subject: revised ad copy Can I have your thoughts on the attached copy by Monday afternoon? We should have layout by then. Would begin running when lameduck session convenes on Dec. 4. Mark ----- Forwarded by Mark Palmer/Corp/Enron on 11/21/2000 01:26 PM ----- Margaret Allen 11/20/2000 04:22 PM To: mpalmer@enron.com cc: Subject: revised ad copy FYI, revised copy, delete the last version...and here is info on AAE. The ad will have to come from Enron. Kim wrote: I don't think we can do it from AAE since the coalition is dormant right now and it would be nearly impossible to get clearance for the ad. One of the problems we had last year was that getting approval from AAE members held up or completely altered the ads we ran. So I recommend that Enron run the ad. Also, the ad firm has edited our copy to make it easier to understand. I will forward you the revised version. Since we are dealing with Congress, we can't make things too difficult! ----- Forwarded by Margaret Allen/Corp/Enron on 11/20/2000 04:21 PM ----- "Martin, Kim" 11/20/2000 03:17 PM To: "'margaret.allen@enron.com'" cc: Subject: revised ad copy <> Here's the ad agency's version. I think it needs a little tweaking to make it more accurate (like the second line should read "brownouts and high prices") but the copy is easier to comprehend. We're dealing with an audience that, for the most part, isn't familiar with these issues at all. The ad firm was also thinking about using a frayed power cord to illustrate this. Let me know what you think.... - revised enron copy_.doc