Message-ID: <3845155.1075846365961.JavaMail.evans@thyme>
Date: Thu, 20 Jul 2000 10:58:00 -0700 (PDT)
From: mark.palmer@enron.com
To: steven.kean@enron.com
Subject: accomplishments
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First Half 2000 Accomplishments for Corporate Communications Team

Media
Major feature stories in Fortune, Forbes (cover), BusinessWeek, Financial 
Times, Bloomberg Magazine, Context, Red Herring, Business 2.0, Worth, The 
Standard, Wired, The Motley Fool, CBS MarketWatch, The New York Times, and 
others.

Blunted potentially negative stories surrounding Orange County, Cal PX, 
campaign contributions.

Initiated "new media" program with great results.  (Cover story working in 
ComputerWorld)

Enron's media relations team is one of the most respected in media circles.

Advertising
Roll out of "Ask Why" campaign.

Creation of Armchair Brand Management program, to be introduced mid August.

Direction of new creative (EOL and Weather Derivatives) for campaign

Murray Gell-Man webcast

Internal Communications
Made internal communications less about newsletters and more about knowledge.

Launched e-Biz.  Two editions under our belt.  More stories, more info, once 
each week versus once every two months.

Massive development of E-Speak platform. Volume has been tripling on a 
monthly basis.   It is viewed, internally and externally, as the premier 
internal communications medium.  Ken Lay won "Executive Communicator of the 
Year" from IABC based on success of E-Speak.  Now working on popular outside 
speakers, a new site called eMeeting, and other great stuff.
 
Hold Music!

Video in the elevators, and other jobs in support of Vision and Values 
campaign.

Other
Best Annual Report We Ever Did.  (Institutional Investor thought so, too.)

MG plc Acquisition

Personnel moves in EEL and EBS.