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Date: Tue, 23 Oct 2001 11:38:27 -0700 (PDT)
From: midday23@alerts.equityalert.com
To: alewis@ect.enron.com
Subject: Your News Alert for YHOO
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[IMAGE] [IMAGE] =09  As requested, your News Alert for YHOO  follows from E=
quityAlert.com.     Yahoo! Ranked No. 1 Global Internet Destination=1DNiels=
en//NetRatings' September Global Internet Index Ranks Yahoo! the World's No=
. 1 Global Web Property for the 16th Consecutive Month   SUNNYVALE, Calif.,=
 Oct 23, 2001 (BUSINESS WIRE) -- Yahoo! Inc. (Nasdaq:YHOO), a leading globa=
l Internet communications, commerce and media company, today announced that=
 it has once again earned the top ranking as the world's most trafficked In=
ternet destination, according to the Nielsen//NetRatings' September Global =
Internet Index released earlier today.   Based on the Index, Yahoo! sustain=
ed the leadership position in reach, page views, and total time spent(a) fo=
r home users for the 16th consecutive month.   The Nielsen//NetRatings Glob=
al Internet Index provides the only worldwide measurement of Web audience a=
nd usage patterns across 29 countries and covers 91 percent of the global I=
nternet audience universe.   Highlights from Nielsen//NetRatings' Global In=
ternet Index for September 2001 include:   --  Consumers currently spend mo=
re time and consume more on Yahoo!         than any other Web portal. Yahoo=
! consumers around the world         spent approximately 1 hour and 12 minu=
tes on Yahoo! during         September, while consumers spent only 53 minut=
es on MSN and 41         minutes on AOL.     --  According to Nielsen//NetR=
atings, Yahoo! extended its reach to         51 percent of the world's tota=
l Internet population, which is         almost five percent greater than it=
s nearest competitor, MSN.     --  Users consumed nearly three times more p=
age views on Yahoo!         than AOL, and 50 percent more than MSN.  "Yahoo=
!'s position as the number one global Web property for the sixteenth month =
reinforces the strength of our brand and the loyalty of our global consumer=
 base," said Jeff Mallett, president and chief operating officer, Yahoo! In=
c. "Yahoo! has always focused on providing consumers with the products and =
services that are essential to their lives."   As noted by Nielsen//NetRati=
ngs, consumption on the Web during September was dominated by the news of t=
he terrorist attacks against the United States. These consumption patterns =
were also seen throughout the Yahoo! network.   --  The traffic on Yahoo! N=
ews surged to ten times the normal         level in the early hours of Sept=
ember 11 and the company's         round-the-clock news reporting on Yahoo!=
 FinanceVision         attracted 60 times its daily viewers.     --  Yahoo!=
 Messenger and PC-to-Phone services became critical         real-time commu=
nication vehicles as telephone networks became         overloaded.     --  =
Millions of consumers accessed the unique programming Yahoo!         create=
d in areas like Yahoo! Travel to inform consumers on new         travel reg=
ulations, and Yahooligans to help teachers and         parents communicate =
the news to children. (Yahoo! Research,         September 2001)  "The Inter=
net itself was further validated when put to the test as a result of this t=
errible tragedy," said Mallett. "During this time, millions of people turne=
d to the reliability of Yahoo! for critical and timely information and powe=
rful and reliable communications services."   Scope of Nielsen//NetRatings =
Global Internet Index  The Nielsen//NetRatings Internet audience measuremen=
t service collects real-time data from more than 225,000 individuals with a=
ccess to the Internet in 29 countries. For more information on the Nielsen/=
NetRatings' Global Internet Index, please visit: www.nielsen-netratings.com=
.   (a) Total time spent is the average time spent per person multiplied by=
 the number of unique users.   About Yahoo!  Yahoo! Inc. is a leading globa=
l Internet communications, commerce and media company that offers a compreh=
ensive branded network of services to more than 210 million individuals eac=
h month worldwide. As the first online navigational guide to the Web, www.y=
ahoo.com is the leading guide in terms of traffic, advertising, household a=
nd business user reach. Yahoo! is the No. 1 Internet brand globally and rea=
ches the largest audience worldwide. The company also provides online busin=
ess and enterprise services designed to enhance the productivity and Web pr=
esence of Yahoo!'s clients. These services include Corporate Yahoo!, a popu=
lar customized enterprise portal solution; audio and video streaming; store=
 hosting and management; and Web site tools and services. The company's glo=
bal Web network includes 24 World properties. Headquartered in Sunnyvale, C=
alif., Yahoo! has offices in Europe, Asia, Latin America, Australia, Canada=
 and the United States.   Yahoo! and the Yahoo! logo are registered tradema=
rks of Yahoo! Inc. All other names are trademarks and/or registered tradema=
rks of their respective owners.   CONTACT:          Yahoo! Inc.            =
       Joanna Stevens, 408/349-7855                   joanna@yahoo-inc.com =
                  or                   Fleishman-Hillard                   =
Michelle Andersen, 415/356-1032                   andersem@fleishman.com UR=
L:              http://www.businesswire.com Today's News On The Net - Busin=
ess Wire's full file on the Internet with Hyperlinks to your home page.  Co=
pyright (C) 2001 Business Wire.  All rights reserved.  -0-   KEYWORD:      =
    CALIFORNIA INTERNATIONAL EUROPE ASIA PACIFIC CANADA  INDUSTRY KEYWORD: =
E-COMMERCE                   INTERNET                   SOURCE:            =
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