Message-ID: <28511606.1075851532780.JavaMail.evans@thyme> Date: Mon, 22 Oct 2001 00:59:28 -0700 (PDT) From: afternoon21@alerts.equityalert.com To: alewis@ect.enron.com Subject: Your News Alert for YHOO Mime-Version: 1.0 Content-Type: text/plain; charset=us-ascii Content-Transfer-Encoding: quoted-printable X-From: "Equity Alert Center" @ENRON X-To: Andrew Lewis X-cc: X-bcc: X-Folder: \ALEWIS (Non-Privileged)\Deleted Items X-Origin: LEWIS-A X-FileName: ALEWIS (Non-Privileged).pst =09[IMAGE]=09 =09[IMAGE]=09[IMAGE]=09 [IMAGE] [IMAGE] [IMAGE] [IMAGE] Upgrades [IMAGE] DownGrades= [IMAGE] Coverage Initiated [IMAGE] Coverage Reiterated [IMAGE] Stock Sp= lits [IMAGE] Buybacks [IMAGE] Dividends [IMAGE] Pos Pre-Announce [IMAGE= ] Neg Pre-Announce [IMAGE] Pos Surprises [IMAGE] Neg Surprises [IMAGE] E= arnings Revisions [IMAGE] IPO - Lockup Periods [IMAGE] IPO - Latest Prici= ng [IMAGE] IPO - Quite Periods [IMAGE] IPO - Postponements [IMAGE] IPO -= Withdrawals [IMAGE] IPO - Latest Filings [IMAGE] [IMAGE] [IMAGE] = [IMAGE] [IMAGE] Unsubscribe [IMAGE] Update my Membership / Profile [IM= AGE] Forgot Username / Password [IMAGE] Add / Edit Alerts [IMAGE] View = My Alerts [IMAGE] [IMAGE] [IMAGE] [IMAGE] [IMAGE] [IMAGE] [IMAGE] = [IMAGE] [IMAGE] =09 As requested, your News Alert for YHOO follows from E= quityAlert.com. Yahoo! Messenger Launches ``IMVironments'' With Next Ge= neration of Yahoo! Messenger Service; First Interactive, Multimedia Experie= nce Delivered Within Yahoo! Messenger Window SUNNYVALE, Calif., Oct 22, 2= 001 (BUSINESS WIRE) -- Yahoo! Inc. (Nasdaq:YHOO) -- Best-of-Breed Market= ing Partners Including Dilbert, Garbage, Nintendo of America Inc., = PEANUTS, and Sanrio Sign On for First Instant Messaging Viral Marke= ting Tool -- Yahoo! Messenger Users Send 5.5 Billion Messages in Septe= mber Yahoo! Inc. (Nasdaq:YHOO), a leading global communications, commerce = and media company, today announced the next generation of its popular Yahoo= !(R) Messenger (http://messenger.yahoo.com) service now enhanced with IMVir= onments(TM), a patent-pending technology that makes real-time communication= s even more personalized and expressive. Yahoo! Messenger IMVironments --= "instant messaging environments" -- are interactive, themed backgrounds fo= r Yahoo! Messenger conversations that appear directly in the instant messag= ing (IM) window and are shared virally among friends. IM is no longer restr= icted to just text and video, and with the latest version of Yahoo! Messeng= er, the instant messaging screen is being used in revolutionary new ways. B= y sending an IMVironment, friends can now select and share unique images an= d animated graphics, as well as video and music clips that appear directly = on the IM screen without having to launch a new window or link to another s= ite. IMVironments with music themes, such as the band Garbage's, let fans c= onnect with their favorite bands by sharing and listening to the latest sin= gle, viewing a photomontage of an artist, watching the newest video and eve= n purchasing CDs. Plus, people can play interactive games directly through = IMVironments by selecting Yahoo! Fighter, an interactive game played and vi= ewed by friends in real-time while simultaneously having a text conversatio= n. "With the introduction of IMVironments, we are the first to offer a tr= uly interactive instant messaging experience, and have created an innovativ= e new way to use Yahoo! Messenger as a complete viral marketing solution," = said Lisa Pollock, director of messaging products at Yahoo!. "IMVironments = offer our users a level of personalization that is not available through an= y other instant messaging service, and at the same time, provides a new mea= ns for companies to reach their target audience." All On-Board: Best-of-B= reed Marketing Partners Sign On Top flight marketing partners including Ch= @tAbles, Dilbert(TM), Garbage, Nintendo of America Inc., PEANUTS(TM), and S= anrio have signed on with Yahoo! Messenger IMVironments to reach Yahoo!'s l= arge and rapidly growing instant messaging audience through the industry's = first interactive, viral marketing tool. By collaborating with each company= to customize their Yahoo! Messenger IMVironment with relevant marketing th= emes, first-ever interactive peer-entertainment tools, innovative multimedi= a effects, and unique layout designs, Yahoo! continues to be the Internet's= partner of choice for creating essential marketing solutions. "The Sanri= o experience is all about friends communicating with friends. Instant messa= ging is just that, empowering them to stay in touch and share a frequent 'h= ello,'" said Bill Hensley, Sanrio marketing director. "As a featured Yahoo!= Messenger IMVironment, Hello Kitty adds her special charm to this new vira= l technology, helping friends speak from the heart. The Yahoo!-Sanrio marke= ting partnership is extremely beneficial to our business by delivering our = characters and brands directly to our target audience." The Background on= IMVironments From blowing a cyber kiss to having a virtual snowball fight= , users can pick from several fun, unique and interactive IMVironments incl= uding: Ch@tAbles -- This IMVironment goes Hollywood, as humorous cele= brity sayings accompany dozens of animated emoticons. People can also s= hare music clips, video celebrity interviews and movie trailers all wit= hin the window of this IMVironment. Garbage -- While watching and shari= ng an exclusive photomontage of the band Garbage, people can now listen= to Garbage's newest single, "Androgyny," directly from the Yahoo! Mess= enger window. Fans can also link directly to Yahoo! Music (http://m= usic.yahoo.com) through this IMVironment to buy Garbage's newest CD. = Last Shot -- People can now see their conversations unfold panel by p= anel as each instant message conversation creates a new scene from this= popular comic series. Nintendo Screenshots of the upcoming game, Super= Smash Bros. Melee, can be previewed and sent through this IMVironment.= Gaming fans can also become any of Nintendo's 13 most popular characte= rs including Mario and Pikachu when instant messaging their friends. = PEANUTS -- While an animated Woodstock flutters across the Yahoo! Mes= senger window, people can now see Snoopy type along with their friends = as messages are being composed. Sanrio -- Sanrio enthusiasts can invite= Hello Kitty(R) to brighten their Yahoo! Messenger window, and replace = the classic Yahoo! Messenger emoticons with exclusive Hello Kitty, Thom= as the Bear, Joey the Mouse, and Fifi the Sheep characters. Yahoo! = Fighter -- Friends suddenly become "players" when battling one another = in this Yahoo! Fighter IMVironment, bringing interactive gaming to the = Yahoo! Messenger window. Other fun IMVironments include romantic falling h= earts, a Zen-like fish tank, a winter wonderland, and a patriotic tribute t= o the American flag that allows users to donate to the American Red Cross a= nd/or Salvation Army directly from the Yahoo! Messenger window. Every month= , Yahoo! Messenger will introduce new IMVironments for its millions of user= s to enjoy and share with their friends. More New Features The Yahoo! Ma= gic Crystal Ball -- Yahoo! Messenger has created the first-ever graphic= al instant messaging "bot" for users to seek answers to any questions t= hey dare to ask. People can simply add "magiccrystalball" to their Frie= nds List to begin the adventure. New Emoticons -- Yahoo! Messenger now = has four new emoticons to tell friends when they want their friends to = be quiet, when they are fed up, when they're feeling ill, or when they = are just clowning around. Yahoo! Insider -- With all the new featur= es available on Yahoo! Messenger and the Yahoo! network, people now hav= e an easy way to get the latest scoop on their favorite Yahoo! services= . Typing Notification -- Now people can see when their friends are = typing a message to them. The typing notification will appear in the st= atus bar at the bottom of the instant message window. Get the Message? Mor= e Messages Sent Than Ever! Yahoo! Messenger continues to be a clear leader= in the instant messaging industry with users sending 5.5 billion messages = in September 2001/a, increasing 115 percent over the past year. According t= o the latest data released by Media Metrix Inc., Yahoo! Messenger is the fa= stest growing instant messaging service, increasing 43 percent in total usa= ge minutes over the past six months./b Additionally, Yahoo! Messenger is th= e only instant messaging service where time spent per user has grown over t= he past six months, up 22 percent, while MSN and AIM have declined (-14 per= cent and -8 percent respectively)./c Also known as "stickiness," time spent= per user is a key indicator of actual usage for messenger applications, as= opposed to the unique user metric that may be skewed by the number of pre-= loaded instant messenger applications on a desktop. "We are keenly focuse= d on our users' needs, and will continue to introduce even more innovative = features that add real value to people's Yahoo! Messenger experience by lev= eraging our creative spirit, technological expertise, and deep understandin= g of online communications," added Pollock. "In spite of the distribution a= nd bundling strategies we have seen as part of the so-called 'IM Wars,' we = are confident that people will continue to use the instant messaging servic= e they know and trust -- and people trust Yahoo!." About Yahoo! Messenger= Yahoo! Messenger is one of the most popular instant messaging, informatio= n, communications, and notification services on the Internet. Yahoo! Messen= ger lets people send free instant text and voice messages, as well as make = affordable PC-to-phone calls anywhere in the world. Yahoo! Messenger was th= e first IM provider to offer Webcam functionality. It is fully integrated w= ith Yahoo!'s suite of communications services to provide up-to-the-minute a= lerts on stocks and sports scores, notification of important meetings on Ya= hoo! Calendar, access to Yahoo! Chat rooms, Yahoo! Games and much more. Yah= oo! Messenger is accessible from your personal computer and through wireles= s devices such as Palm Pilots, WinCE devices, mobile phones and pagers. A= bout Yahoo! Yahoo! Inc. is a leading global Internet communications, comme= rce and media company that offers a comprehensive branded network of servic= es to more than 210 million individuals each month worldwide. As the first = online navigational guide to the Web, www.yahoo.com is the leading guide in= terms of traffic, advertising, household and business user reach. Yahoo! i= s the No. 1 Internet brand globally and reaches the largest audience worldw= ide. The company also provides online business and enterprise services desi= gned to enhance the productivity and Web presence of Yahoo!'s clients. Thes= e services include Corporate Yahoo!, a popular customized enterprise portal= solution; audio and video streaming; store hosting and management; and Web= site tools and services. The company's global Web network includes 24 Worl= d properties. Headquartered in Sunnyvale, Calif., Yahoo! has offices in Eur= ope, Asia, Latin America, Australia, Canada and the United States. Note t= o Editors: Yahoo!, Corporate Yahoo!, and the Yahoo! logos are trademarks an= d/or registered trademarks of Yahoo! Inc. All other names are trademarks an= d/or registered trademarks of their respective owners. /a Yahoo! Internal= Data, instant messages sent in the month of September 2001. /b Media Met= rix Inc., August 2001, Digital Media Applications and Services Report. Tota= l usage minutes, defined by the number of monthly users multiplied by time = spent per user. /c Media Metrix Inc., August 2001, Digital Media Applicat= ions and Services Report. Note: A Photo is available at URL: http://www.b= usinesswire.com/cgi-bin/photo.cgi?pw.102201/bb1 CONTACT: Yahoo! = Inc., Sunnyvale Mary Osako, 408/349-6255 = mosako@yahoo-inc.com or Fleishman-Hil= lard Melinda McRae, 916/492-5331 mcraem= @fleishman.com URL: http://www.businesswire.com Today's News O= n The Net - Business Wire's full file on the Internet with Hyperlinks to yo= ur home page. Copyright (C) 2001 Business Wire. 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