Message-ID: <22173448.1075861166410.JavaMail.evans@thyme>
Date: Mon, 26 Nov 2001 04:57:27 -0800 (PST)
From: morning26@alerts.equityalert.com
To: alewis@ect.enron.com
Subject: Your News Alert for YHOO
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IMAGE] [IMAGE] =09  As requested, your News Alert for YHOO  follows from Eq=
uityAlert.com.     Yahoo! Astrology Expands Offerings With Personalized Ser=
vices; For-Pay Hotline, E-Mail Horoscopes, and Astrological Charts Now Avai=
lable for Astrology Fans Around the World   SUNNYVALE, Calif., Nov 26, 2001=
 (ENTERTAINMENT WIRE) -- Yahoo! Inc. (Nasdaq:YHOO), a global Internet commu=
nications, commerce and media company, today announced it is launching pers=
onalized for-pay services as part of a broad expansion of its offerings on =
Yahoo!(R) Astrology (http://astrology.yahoo.com).   The new services are be=
ing offered through an existing agreement with Center.com's AstroCenter, a =
premier supplier of personalized original astrology content. Initially, the=
 new services consist of three products: an e-mail "hotline," subscription =
daily astrology e-mails, and detailed personal astrological reports.   "We'=
re pleased to expand Yahoo! Astrology's offerings to provide a broader sele=
ction of services that people are requesting, including personalized premiu=
m content," said Dan Hart, senior director, games and entertainment busines=
s, Yahoo!. "We are well suited to tap into this lucrative, thriving market,=
 and we are confident that people will enjoy purchasing this content for th=
emselves, as well as friends and family."   Yahoo! Astrology designed its p=
ersonalized services to give people easier, faster access to in-depth astro=
logical advice. Each offering gives consumers the information they want in =
a familiar, easy and direct format. People enter their name, gender, and ti=
me and place of birth and Yahoo! Astrology provides the following:   --  "A=
stroHotline:" People receive direct answers to their         astrological q=
uestions via e-mail for $14.95 a question. This         lengthy, individual=
ly-created reply comes from an AstroCenter         astrologer, who interpre=
ts the person's astrological chart         specifically to answer the quest=
ion.     --  Subscription e-mail: A daily, personalized horoscope, answers =
        to questions, and compatibility readings are provided to         pe=
ople for $4.95 per month.     --  Astrological reports: People receive deta=
iled, multi-page         astrological charts ranging in price from $9.95 to=
 $19.95,         depending on the length of the report. Reports include    =
     personality, compatibility, natal and annual predictions,         amon=
g others.  "With these new offerings, Center.com and Yahoo! are providing a=
 one-stop shop for personalized astrological services," said Jeremiah Rosen=
, vice-president, business development, Center.com. "Whether people are loo=
king for a daily read, want to purchase a chart for themselves or a friend,=
 or need to contact an astrologer directly, we offer it all."   About Yahoo=
!  Yahoo! Inc. is a leading global Internet communications, commerce and me=
dia company that offers a comprehensive branded network of services to more=
 than 218 million individuals each month worldwide. As the first online nav=
igational guide to the Web, www.yahoo.com is the leading guide in terms of =
traffic, advertising, household and business user reach. Yahoo! is the No. =
1 Internet brand globally and reaches the largest audience worldwide. The c=
ompany also provides online business and enterprise services designed to en=
hance the productivity and Web presence of Yahoo!'s clients. These services=
 include Corporate Yahoo!, a popular customized enterprise portal solution;=
 audio and video streaming; store hosting and management; and Web site tool=
s and services. The company's global Web network includes 24 World properti=
es. Headquartered in Sunnyvale, Calif., Yahoo! has offices in Europe, Asia,=
 Latin America, Australia, Canada and the United States.   Note to Editors:=
 Yahoo! and the Yahoo! logo are trademarks and/or registered trademarks of =
Yahoo! Inc. All other names are trademarks and/or registered trademarks of =
their respective owners   CONTACT:          Yahoo! Entertainment           =
         Linda Pederson, 408/349-7088                   lpederson@yahoo-inc=
.com URL:              http://www.businesswire.com Today's News On The Net =
- Business Wire's full file on the Internet with Hyperlinks to your home pa=
ge.  Copyright (C) 2001 Business Wire.  All rights reserved.  -0-   KEYWORD=
:          CALIFORNIA INDUSTRY KEYWORD: E-COMMERCE                   ENTERT=
AINMENT                   ADVERTISING/MARKETING                   INTERNET =
                  SOURCE:                   Yahoo!                   Inc.  =
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