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Date: Tue, 27 Nov 2001 11:45:36 -0800 (PST)
From: midday27@alerts.equityalert.com
To: alewis@ect.enron.com
Subject: Your News Alert for YHOO
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IMAGE] [IMAGE] =09  As requested, your News Alert for YHOO  follows from Eq=
uityAlert.com.     Yahoo! Ranked No. 1 Global Web Destination for 17th Cons=
ecutive Month; Nielsen//NetRatings' October Global Internet Index Ranks Yah=
oo! No. 1 Internet Property   SUNNYVALE, Calif., Nov 27, 2001 (BUSINESS WIR=
E) -- Yahoo! Inc. (Nasdaq:YHOO), a leading global Internet communications, =
commerce and media company, today announced that it has again earned the to=
p ranking as the world's most trafficked Internet destination, according to=
 the Nielsen//NetRatings' October Global Internet Index released yesterday.=
 Based on the Index, Yahoo! is the leader in unique audience, reach and tot=
al time spent(a) for home users for the 17th consecutive month.   The Niels=
en//NetRatings Global Internet Index provides the only worldwide measuremen=
t of Web audience and usage patterns across 29 countries and covers 91 perc=
ent of the global Internet audience universe.   Highlights from Nielsen//Ne=
tRatings' Global Internet Index for October 2001 include:   --  Yahoo!'s un=
ique audience increased more than five percent for         October, growing=
 faster than the active Internet universe,         which rose 3.6 percent f=
or October.(b)     --  According to Nielsen//Netratings, Yahoo! extended it=
s reach to         52 percent of the world's total Internet population duri=
ng         October, which is almost five percent greater than its nearest  =
       competitor, MSN.     --  Consumers currently spend more time on Yaho=
o! than any other         Web portal. Yahoo! consumers spent approximately =
1 hour and 9         minutes on Yahoo! during October.     --  Users consum=
ed nearly three times more page views on Yahoo!         than AOL, and 50 pe=
rcent more than MSN.     Scope of Nielsen//NetRatings Global Internet Index=
  The Nielsen//NetRatings Internet audience measurement service collects re=
al-time data from more than 225,000 individuals with access to the Internet=
 in 29 countries. For more information on the Nielsen/NetRatings' Global In=
ternet Index, please visit: www.nielsen-netratings.com.   (a) Total time sp=
ent is the average time spent per person multiplied by the number of unique=
 users.   (b) Nielsen//NetRatings estimates the at home active Internet uni=
verse to be 250 million users.   About Yahoo!  Yahoo! Inc. is a leading glo=
bal Internet communications, commerce and media company that offers a compr=
ehensive branded network of services to more than 218 million individuals e=
ach month worldwide. As the first online navigational guide to the Web, www=
.yahoo.com is the leading guide in terms of traffic, advertising, household=
 and business user reach. Yahoo! is the No. 1 Internet brand globally and r=
eaches the largest audience worldwide. The company also provides online bus=
iness and enterprise services designed to enhance the productivity and Web =
presence of Yahoo!'s clients. These services include Corporate Yahoo!, a po=
pular customized enterprise portal solution; audio and video streaming; sto=
re hosting and management; and Web site tools and services. The company's g=
lobal Web network includes 24 World properties. Headquartered in Sunnyvale,=
 Calif., Yahoo! has offices in Europe, Asia, Latin America, Australia, Cana=
da and the United States.   Yahoo! and the Yahoo! logo are registered trade=
marks of Yahoo! Inc. All other names are trademarks and/or registered trade=
marks of their respective owners.   CONTACT:          Yahoo! Inc.          =
                   Joanna Stevens, 408/349-7855                    joanna@y=
ahoo-inc.com                   or                   Fleishman-Hillard      =
                     Michelle Andersen, 415/356-1032                       =
         andersem@fleishman.com URL:              http://www.businesswire.c=
om Today's News On The Net - Business Wire's full file on the Internet with=
 Hyperlinks to your home page.  Copyright (C) 2001 Business Wire.  All righ=
ts reserved.  -0-   KEYWORD:          CALIFORNIA INDUSTRY KEYWORD: ELECTRON=
IC                   GAMES/MULTIMEDIA                   INTERNET           =
        E-COMMERCE                   SOFTWARE                   PRODUCT    =
               SOURCE:                   Yahoo!                   Inc.    [=
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