Message-ID: <30137617.1075840979823.JavaMail.evans@thyme> Date: Thu, 24 Jan 2002 08:40:10 -0800 (PST) From: wxbug@weatherbug.com To: h..lewis@enron.com Subject: WeatherBug Advertising Improvement Survey Mime-Version: 1.0 Content-Type: text/plain; charset=us-ascii Content-Transfer-Encoding: 7bit X-From: "WeatherBug" @ENRON X-To: Lewis, Andrew H. X-cc: X-bcc: X-Folder: \ExMerge - Lewis, Andrew H.\Deleted Items X-Origin: LEWIS-A X-FileName: andy lewis 6-25-02.PST Untitled WeatherBug Advertising Improvement Survey Thanks for taking a moment to give us feedback about AWS WeatherBug! In the same way that Sponsors underwrite the costs of TV, Radio, and many popular Web Sites, Sponsors also help make AWS WeatherBug a free service. By telling us how you feel about WeatherBug advertising, you are playing an important role in helping us improve your overall WeatherBug experience! 1. As you have probably noticed, the background colors and images on your Weatherbug change on a regular basis to feature various Sponsors. How do you feel about these regularly changing "WeatherBug backgrounds" (also called "Wraps")? Greatly like Somewhat Like No Opinion Somewhat Dislike Greatly Dislike Comments (optional) _____________________________________________________________________ 2. As you close your WeatherBug, a Sponsor message often "pops-up" on your computer screen. How do you feel about this? Greatly like Somewhat Like No Opinion Somewhat Dislike Greatly Dislike Comments (optional) _____________________________________________________________________ 3. From time to time, we send you email offers on behalf of our Sponsors (if you originally gave us permission to do so). How do you feel about these emails? Greatly like Somewhat Like No Opinion Somewhat Dislike Greatly Dislike Does not apply to me because I don't receive such email offers Comments (optional) _____________________________________________________________________ 4. Recently, when you installed (or upgraded) your WeatherBug, you were asked to choose a Sponsor from a list of companies or offers. How did you feel about being asked to personally select your Sponsor in this manner? Greatly like Somewhat Like No Opinion Somewhat Dislike Greatly Dislike I do not recall being asked to select a Sponsor Comments (optional) _____________________________________________________________________ 5. The web page for the Sponsor you selected appeared on your computer screen behind your WeatherBug. How did you feel about this? Greatly like Somewhat Like No Opinion Somewhat Dislike Greatly Dislike I do not recall a Sponsor website appearing behind my WeatherBug Does not apply Comments (optional) _____________________________________________________________________ 6. The Sponsor you selected may have sent you one or more emails at a later date. How did you feel about receiving this email? Greatly like Somewhat Like No Opinion Somewhat Dislike Greatly Dislike I do not recall getting an email from the Sponsor I selected Does not apply Comments (optional) _____________________________________________________________________ 7. The idea of someone being able to select a Sponsor (instead of passively receiving advertising) is a relatively new one. In general, how do you feel about this new concept of being presented with a list of Sponsors, then personally selecting which of those Sponsors can advertise to you? Greatly like Somewhat Like No Opinion Somewhat Dislike Greatly Dislike I do not understand this question Comments (optional) _____________________________________________________________________ 8. If you were able to choose which Sponsors advertise to you as you use your WeatherBug, would you be: More likely to "click" on their advertising when it appeared Less likely to "click" on their advertising when it appeared No Opinion Comments (optional) _____________________________________________________________________ 9. Now imagine that instead of being asked to select a sponsor just once (when you downloaded WeatherBug), you are asked to select a sponsor once every month. How would you feel about this? Greatly like Somewhat Like No Opinion Somewhat Dislike Greatly Dislike Comments (optional) _____________________________________________________________________ 10. How would you feel if you were asked to do this every time you used your WeatherBug? Greatly like Somewhat Like No Opinion Somewhat Dislike Greatly Dislike Comments (optional)