Message-ID: <2894752.1075845228743.JavaMail.evans@thyme> Date: Thu, 7 Jun 2001 19:06:38 -0700 (PDT) From: clickz.today.txt@my.clickz.com To: alewis@ect.enron.com Subject: How Did We Get Here? Mime-Version: 1.0 Content-Type: text/plain; charset=us-ascii Content-Transfer-Encoding: 7bit X-From: ClickZ Today @ENRON X-To: alewis@ect.enron.com X-cc: X-bcc: X-Folder: \Lewis, Andrew H.\Lewis, Andrew H.\Inbox X-Origin: LEWIS-A X-FileName: Lewis, Andrew H..pst |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||| C L I C K Z T O D A Y Friday, June 8 2001 The Internet's Leading Resource http://www.clickz.com/ for Doing Business Online___________________________________ - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - This e-mail is optimized for mono-spaced typefaces. For maximum legibility, specify Courier as your e-mail font. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - for subscription options, see the bottom of this mailing. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -------------------------- T A B L E O F C O N T E N T S <> How Did We Get Here? by Joel Gehman http://clickz.com/article/cz.4003.html <> An Affiliate Marketing Primer: Chapter III by Tig Tillinghast http://clickz.com/article/cz.4005.html <> The Proof's in the Presentation by Greg Sherwin and Emily Avila http://clickz.com/article/cz.4002.html <> Going Global With Internet Marketing by Barry Silverstein http://clickz.com/article/cz.4004.html ------------------------------------------------------ T O C >>>>>>>>>>>>>>>>>>>>>>>>advertisement<<<<<<<<<<<<<<<<<<<<<<< Gain high-quality leads for a low price with GetRelevant's superior Data Validation. Our proprietary technology will: * Check email addresses for incorrect entries. * Delete any false or duplicated physical addresses. * Let consumers update their personal information. Don't waste your marketing dollars on bad customer leads. Get Relevant and Get Results. Visit http://www.getrelevant.com/clickz >>>>>>>>>>>>>>>>>>>>>>>>>>>>>><<<<<<<<<<<<<<<<<<<<<<<<<<<<<< _______________________A F F I L I A T E M A R K E T I N G ____________________________sponsored by commission junction _______________________________________j o e l g e h m a n How Did We Get Here? Just like almost every other profession -- medicine, law, and politics included -- affiliate marketing has a checkered past. Worse, affiliate marketing seems to have a checkered present. Where's the problem -- and the solution? In corporate organizational structures. http://clickz.com/article/cz.4003.html _______________________________M E D I A B U Y I N G 1 0 1 ____________________________sponsored by Winstar Interactive _______________________________t i g t i l l i n g h a s t An Affiliate Marketing Primer: Chapter III You've set the affiliate program's objective and figured out the offer. You've found the right outsourcing partner, measured the results, and marketed the program. What's next? Care for and feed affiliates -- or if they're fraudsters, weed them out. http://clickz.com/article/cz.4005.html _____________________e C O M M E R C E C O M M E N T A R Y _________g r e g s h e r w i n & e m i l y a v i l a The Proof's in the Presentation A presentation to an investor can border on pleading -- or worse, it can become an inquisition. Greg and Emily offer some basic tips that every entrepreneur should know to make a solid presentation -- whether to investors, a board, or the staff. http://clickz.com/article/cz.4002.html _________________________B 2 B N E T S T R A T E G I E S ___________________________b a r r y s i l v e r s t e i n Going Global With Internet Marketing Global Internet marketing -- and the electronic commerce associated with it -- is predicted to escalate dramatically in the next several years. The possibilities are ever-so pleasing. Yet some barriers are all-too real. The good news is, they're surmountable. http://clickz.com/article/cz.4004.html _______________________________________________________ / ____________________________ \ \ ____________________________ A b o u t C l i c k Z \ \_______________________________________________________/ Founded in 1997 and headquartered in Cambridge, MA, The ClickZ Network (http://www.clickz.com/) is a compendium of resources and advice for helping online marketers do their jobs more effectively. The Network culls the experiences of more than 70 contributors to deliver articles each week full of practical information about online marketing and e-commerce. ClickZ reaches more than 80,000 subscribers each business day through e-mail and the Web. Sponsorship opportunities at ClickZ? Contact: mailto:sales@clickz.com Editorial comments/questions? Contact: mailto:editorial@clickz.com General comments and questions? Contact: mailto:leadership@clickz.com Need help with your subscription? 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