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Date: Thu, 4 Oct 2001 10:19:34 -0700 (PDT)
From: career.management.center@anderson.ucla.edu
To: alumnijobs@anderson.ucla.edu
Subject: Career Opportunity: Marketing Manager with GoTo in Pasadena, CA.
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Dear Alumni,

GoTo in Pasadena, CA is searching for a Marketing Manager in
Acquisitions to help acquire new online advertisers. 
Interested candidates should contact Janet Traynor at 
janet.traynor@goto.com with a cover letter and resume.

Thank you,
Lorie



---------------------------------
GoTo is a world-class organization that has the people and 
infrastructure to become one of the most important Internet
companies in the world. Over the past three years, GoTo has
created a scalable, hard-to-replicate business that 
provides high quality, relevant search results to tens of 
thousands of Web site and portal partners. In fact, recent 
alliances with America Online (AOL), Terra Lycos and 
AltaVista have extended its reach to approximately 75 
percent of the U.S. Internet population.  Our headquarters 
are located in Pasadena, CA and we can be found online at 
www.goto.com.  

Manager, Advertiser Marketing (Acquisitions)

Location:  Pasadena, CA
	
Job Description: 
The Marketing Manager will create and execute initiatives 
to acquire new online advertisers. He/she will initiate and
lead acquisition programs to increase awareness, interest 
and, ultimately, sign-up.  He/she will lead 
cross-functional teams to achieve the Advertiser program 
objectives and will represent the marketing point of view 
in various cross-functional team and product development 
forums related to Acquisition program. 

Responsibilities:
? Work with Marketing Director to develop and execute the 
marketing strategy for the Advertiser Acquisition program.
? Develop, execute and analyze new programs to increase 
prospect awareness, interest and sign-up.  These programs 
may include:
? Direct mail programs
? Online advertising programs (such as emails, banners, 
text links, etc.)
? Content developed for the Web site
? Event sponsorship and attendance
? Develop and execute new programs to increase advertiser 
sign-up.
? Analyze and segment GoTo's target prospects.  Apply this 
learning to make actionable recommendations. 
? Develop monthly competitive activity reporting and serve 
as central point for all acquisition related competitive 
intelligence.
? Manage components of the market research plan. 
? Develop and manage the marketing budget.



Skills/Qualifications:
? A strategic and insightful understanding of marketing 
strategy. 
? Proven track record of professional success and 
leadership accomplishment, marketing experience required. 
? Experience in setting business objectives and developing 
corresponding business plans. 
? Experience in leading and working with cross-functional 
teams. 
? Experience in online and offline acquisition strategies 
and tactics.
? Experience managing detailed departmental budgets.
? Experience in business-to-business marketing.
? Familiarity with market research techniques and how to 
apply them to business opportunities. 
? Strong direct marketing skills.
? Experience segmenting customer/prospect groups.
? Strong analytical skills and strong detail orientation. 
? Strong written and verbal communication skills. 
? Fun loving.  Enjoys working with teams. 
? Able to handle multiple priorities simultaneously in a 
fast-paced environment. 
? Relationship marketing experience, a plus.


We offer an excellent benefits package that starts your 
first day on the job.  This includes: a 401K Plan, Medical 
(HMO & PPO), Dental & Vision benefits, paid vacation, sick 
days, Short & Long Term Disability Insurance, Life 
Insurance, Flexible Spending Account, Employee Assistance 
Program, Stock Option Plan and Employee Stock Purchase 
Plan.  Employees enjoy a casual dress and fun team 
environment. 

Please forward your resume to janet.traynor@goto.com.  

Also, feel free to apply online @ www.GoTo.com

_________________________________________________
MBA Career Management Center
The Anderson School at UCLA
Entrepreneurs Hall, C201
Phone: (310) 825-3325
Email: career.management.center@anderson.ucla.edu
Web: http://www.anderson.ucla.edu