Message-ID: <30871617.1075844243681.JavaMail.evans@thyme> Date: Wed, 23 May 2001 16:00:00 -0700 (PDT) From: janel.guerrero@enron.com To: linda.robertson@enron.com Subject: URGENT - Documents for Keyspan Conversation Cc: lora.sullivan@enron.com, howard.fromer@enron.com, richard.shapiro@enron.com Mime-Version: 1.0 Content-Type: text/plain; charset=us-ascii Content-Transfer-Encoding: 7bit Bcc: lora.sullivan@enron.com, howard.fromer@enron.com, richard.shapiro@enron.com X-From: Janel Guerrero X-To: Linda Robertson X-cc: Lora Sullivan, Howard Fromer, Richard Shapiro X-bcc: X-Folder: \Richard_Shapiro_June2001\Notes Folders\Discussion threads X-Origin: SHAPIRO-R X-FileName: rshapiro.nsf Linda, Per our conversation today, I am emailing you the pertintent documents outlining our efforts in NY. The key document you will want to read through is the ESES Message Action Memo (it's about 15 pages and it details the comprehensive PR effort). The other important attachment is the Concept Board for the potential ad campaign. (THIS IS ONLY A CONCEPT BOARD AND WILL PROBABLY BE TWEAKED, BUT IT GIVES YOU AN IDEA OF HOW AN AD MIGHT LOOK/SOUND. THE PR FIRM SORT OF MIXES RETAIL AND WHOLESALE MAREKTS BUT WE CAN FIX THAT). I have left a message for Howard to call Jim D'Andrea, who has represented Keyspan at the coalition meetings, so that Jim knows you are calling his CEO. The coalition has been discussing this effort since Feb 1st. Edison Mission, Keyspan and Morgan Stanley want to contribute money only and remain anonymous (all for different reasons). They made their concerns known to the group from the start, but other companies hopped on that bandwagon last week. The take away from today's meeting (Keyspan was not present) was as follows: Our coalition is small (10 companies) If 3 companies are out front (enron, dynegy and mirant) and 7 companies only contribute and attempt to remain anonymous - the reporters will ignore our message and write the story about the "anonymous donors"....not a good way to launch a coalition effort. We would also be ignoring the $42,000 of research we paid for which concluded that people want to hear from "honest brokers", they want to know who we are, what we advocate and they want to be educated on what it is we're saying. Today, the group agreed to go back and get a full commitment for participation from their companies. Without full commitment and up front participation the group can't go foward. Even Edison Mission is going back and asking to fully participate (deal with any criticisms now rather than later). No one believes that Morgan Stanley will commit to full participation given they are a unique company in this mix (but companies seem to be okay with them peeling off). Thus, we need to ask Keyspan to rethink their role in the coaltion. Can they go beyond a contributing role and be up front? We'd love to have them fully participate, and we need to pose the question one last time. (Keyspan was not present for the PR presentation last week either so I highly doubt they have seen the plan in it's entirety (attached) Coalition members agreed that they love the plan that our PR firm has presented. This is a unique opportunity - one we don't want to miss when so many companies are aligning themselves with coalitions in preparation for the summer. (Phil Harris sent a letter to all PJM member companies asking for their participation in a similar effort). And IPPNY is also implementing a PR effort in NY (albeit a more narrow effort). I'm back in Houston at 11:00 Thursday if you have additional questions. THANK YOU! (DEADLINE FOR COMPANIES TO DECIDE IS FRIDAY AT NOON). - 18.xls - ESESMessageActionMemo.doc - ESESActionCalendar.xls