Message-ID: <18769957.1075845485538.JavaMail.evans@thyme> Date: Mon, 8 Jan 2001 04:34:00 -0800 (PST) From: katherine.brown@enron.com To: ddale@vignette.com Subject: Re: Drive Increased Profits with Vignette's eBusiness Platform Cc: louise.kitchen@enron.com Mime-Version: 1.0 Content-Type: text/plain; charset=us-ascii Content-Transfer-Encoding: 7bit Bcc: louise.kitchen@enron.com X-From: Katherine Brown X-To: "David Dale" X-cc: Louise Kitchen X-bcc: X-Folder: \Jeff_Skilling_Oct2001\Notes Folders\All documents X-Origin: SKILLING-J X-FileName: jskillin.nsf Mr. Dale, thank you for your interest in Enron. I have forwarded your email to Louise Kitchen, President & CEO of Enron Networks, for her review. Thank you, Katherine Brown Executive Assistant Office of the President & COO "David Dale" on 01/05/2001 09:26:32 AM To: jeff.skilling@enron.com cc: Subject: Drive Increased Profits with Vignette's eBusiness Platform Enron Corp Jeffrey Skilling Dear Jeffrey, I'm writing in regards to your online strategy and in particular how you plan to build and scale your emerging online business and relationships. E-Business Relationships can mean a lot of things. At it's core, it is understanding the needs of your customers, partners, and employees (collectively, your Business Community), and getting the right content to the right person to generate the greatest impact in the most timely and effective manner possible. Strong e-Relationships increase retention rates, conversion rates and drive long term loyalty. The idea is to make the internet your Business Communities' preferred channel for completing a transaction that is being offered, whether that is completing a support call, buying a product, registering for an event or service, enabling partner success, managing an account, training, or just acquiring information. As Enron Corp looks ahead, it is important to continue to better understand who your Business Community are and in turn build online relationships with them. Studies have shown that companies spend five times more on attracting new customers than on retaining the customers they have. Attracting new employees can cost 10 times more than retaining existing employees, and in the energy business your reputation with your partners is critical to your success. Vignette is the undisputed leader in Value Chain and eRelationship Management with the most robust platform, applications and services offerings in the industry. With over 1200 customers, Vignette is helping our customers create, manage and automate their online relationships. The Vignette Platform enables our customers to manage and automate the flow of information from their back office to their front office, from their suppliers to their customers, partners, and employees and all the way through eMarketplaces and exchanges. Some examples of value we deliver to our customers include: - Portals - Reliant Energy, Shell Oil, Society of Petroleum Engineers (SPE), Cambridge Energy Research Associates (CERA), Fidelity, Merrill Lynch, C/Net, ICQ, Industry Standard, iWon, United Airlines - Knowledge Management - Encyclopedia Britannica, AMA, NotHarvard, Click2Learn - Customer Self-service - 3Com, On Semiconductor, Bank One, Compaq, First Union - eCommerce - FuelQuest, DownStream Energy, Land's End, Ingram Micro, Travelocity - Partner Enablement - National Semiconductor, Compaq, AMD, NASD, Deutsche Telecom - Online Learning - Epic Learning, Family Education Center, NotHarvard - Syndicated Business Network - National Semiconductor - Data Mining & Analysis- Amazon, Seagate - Back Office Integration & Partner Exchanges- ExxonMobil, Grainger, AltaVista, Honda, Coca-Cola I have included a case study done on Royal Dutch Shell that I think you will find informative as well as relevant to your business. Over the next few weeks, you will receive a more detailed information packet from Vignette. http://www.vignette.com/CDA/Site/0,2097,1-1-31-1665-1054-1374,00.html I am part of a team that works with central region major accounts focusing on energy companies. My partner Mike Potter and I would like to talk with you and your team regarding your current eBusiness initiatives and your future plans. Mike or I will be following up with you. Thanks again for your time, and I'll be in touch. Sincerely, David Dale Energy Sales Team Vignette Corporation 512-306-4931 Ph. 512-306-4500 Fax mailto:ddale@vignette.com http://www.vignette.com