Message-ID: <13061402.1075852671847.JavaMail.evans@thyme> Date: Mon, 24 Sep 2001 11:16:58 -0700 (PDT) From: webinar@ventaso.com To: jeff.skilling@enron.com Subject: Insight on Effectiveness: Channels Rule Mime-Version: 1.0 Content-Type: text/plain; charset=us-ascii Content-Transfer-Encoding: quoted-printable X-From: Tim Riesterer @ENRON X-To: Skilling, Jeff X-cc: X-bcc: X-Folder: \JSKILLIN (Non-Privileged)\Inbox X-Origin: Dasovich-J X-FileName: JDASOVIC (Non-Privileged).pst [IMAGE] =09 Product is no longer king. Channels rule. by Tim Riesterer, VP Market = Development, Ventaso In today's highly charged B2B market, it's not so mu= ch what you sell anymore - but how you sell it. Product is no longer king.= The channels by which complex products and services are marketed and sol= d have become the new drivers of economic success, influencing: Prospect = brand decisions Market share growth Top-line revenue gains Bottom-line p= rofitability Pressure for continued growth in each of these areas is forc= ing many companies to aggressively pursue expanded channel partnerships, m= arketing alliances, e-commerce initiatives, as well as mergers and acquisi= tions.On paper, these proliferating channels promise great possibilities.Bu= t, in practical application, they remain pools of untapped potential. Tha= ts why industry experts predict that increasing channel member effectivene= ss will be the number one strategic objective for improving top- and bott= om-line corporate performance in the coming years. That's why Ventaso pre= dicts that enabling channel partners to easily access and deliver the righ= t marketing messages and sales support at the right time -- will be key to= increasing their effectiveness in helping grow your business. To lear= n more about how you can improve your sales channel effectiveness visit ht= tp://www.ventaso.com/effectiveness . [IMAGE] If you wish to discontinu= e receiving this type of message, simply reply to this message and include = "UNSUBSCRIBE" in the subject line.