Message-ID: <26367192.1075851758115.JavaMail.evans@thyme> Date: Tue, 20 Feb 2001 17:41:00 -0800 (PST) From: vze28szx@verizon.net To: sdittmar@law.gwu.edu, redwings@minot.com, havingfun15@hotmail.com, teachfirst@hotmail.com, wpjulson@minot.com, juliet36b@hotmail.com, jill76@swbell.net, jason.wolfe@enron.com, frederick_newman@hotmail.com, dlord@willinet.net Subject: Fw: Swoosh Mime-Version: 1.0 Content-Type: text/plain; charset=us-ascii Content-Transfer-Encoding: 7bit X-From: "Alan Julson" X-To: "Shelly Dittmar" , "Scott and Marci Julson" , "Rikki Cordero" , "Rebecca Ginsburg" , "Ma and Pa Julson" , "Juliet Juliet" , "Jill Garrison" , , "Federico Fellini" , "Dawn Lord" X-cc: X-bcc: X-Folder: \Jason_Wolfe_Nov2001\Notes Folders\All documents X-Origin: WOLFE-J X-FileName: jwolfe.nsf > Nike now lets you personalize your shoes by submitting a word or > phrase which they will stitch onto your shoes, under the swoosh. So > Jonah Peretti filled out the form and sent them $50 to stitch > "SWEATSHOP" on to his shoes. > > Here's the response he got... > > *** > > From: "Personalize, NIKE iD" nikeid_personalize@nike.com > To: "'Jonah H. Peretti'" peretti@media.mit.edu > Subject: RE: Your NIKE iD order o16468000 > > Your NIKE iD order was canceled for one or more of the following > reasons: > > 1) Your Personal iD contains another party's trademark or other > intellectual property > > 2) Your Personal iD contains the name of an athlete or team we do not > have the legal right to use > > 3) Your Personal iD was left blank. Did you not want any > personalization? > > 4) Your Personal iD contains profanity or inappropriate slang, and > besides, your mother would slap us. > > If you wish to reorder your NIKE iD product with a new > personalization please visit us again at www.nike.com > > Thank you, NIKE iD > > *** > > From: "Jonah H. Peretti" peretti@media.mit.edu > To: "Personalize, NIKE iD" nikeid_personalize@nike.com > Subject: RE: Your NIKE iD order o16468000 > > Greetings, > > My order was canceled but my personal NIKE iD does not violate any of > he criteria outlined in your message. The Personal iD on my > custom ZOOM XC USA running shoes was the word "sweatshop." > > Sweatshop is not: > > 1) another's party's trademark, > > 2) the name of an athlete, > > 3) blank, or > > 4) profanity. > > I choose the iD because I wanted to remember the toil and labor of > the children that made my shoes. Could you please ship them to > me immediately. > > Thanks and Happy New Year, Jonah Peretti > > *** > > From: "Personalize, NIKE iD" nikeid_personalize@nike.com > To: "'Jonah H. Peretti'" peretti@media.mit.edu > Subject: RE: Your NIKE iD order o16468000 > > Dear NIKE iD Customer, > > Your NIKE iD order was canceled because the iD you have chosen > contains, as stated in the previous e-mail correspondence, > "inappropriate slang". If you wish to reorder your NIKE iD > product with a new personalization please visit us again at nike.com > > Thank you, NIKE iD > > *** > > From: "Jonah H. Peretti" peretti@media.mit.edu > To: "Personalize, NIKE iD" nikeid_personalize@nike.com > Subject: RE: Your NIKE iD order o16468000 > > Dear NIKE iD, > > Thank you for your quick response to my inquiry about my custom ZOOM > XC USA running shoes. Although I commend you for your > prompt customer service, I disagree with the claim that my personal iD > was inappropriate slang. After consulting Webster's Dictionary, I > discovered that "sweatshop" is in fact part of standard English, > and not slang. > > The word means: "a shop or factory in which workers are employed for > long hours at low wages and under unhealthy conditions" and its > origin dates from 1892. So my personal iD does meet the criteria > detailed in your first email. > > Your web site advertises that the NIKE iD program is "about freedom > to choose and freedom to express who you are." I share Nike's love > of freedom and personal expression. The site also says that "If you > want it done right...build it yourself." I was thrilled to be able > to build my own shoes, and my personal iD was offered as a small token > of appreciation for the sweatshop workers poised to help me realize my > vision. I hope that you will value my freedom of expression > and reconsider your decision to reject my order. > > Thank you, Jonah Peretti > > *** > > From: "Personalize, NIKE iD" nikeid_personalize@nike.com > To: "'Jonah H. Peretti'" peretti@media.mit.edu > Subject: RE: Your NIKE iD order o16468000 > > Dear NIKE iD Customer, > > Regarding the rules for personalization it also states on the NIKE iD > web site that "Nike reserves the right to cancel any personal iD up > to 24 hours after it has been submitted". In addition, it > further explains: "While we honor most personal iDs, we cannot honor > every one. Some may be (or contain) other's trademarks, or the names of > certain professional sports teams, athletes or celebrities that Nike > does not have the right to use. Others may contain material that we > consider inappropriate or simply do not want to place on our products. > > Unfortunately, at times this obliges us to decline personal iDs that > may otherwise seem unobjectionable. In any event, we will let you > know if we decline your personal iD, and we will offer you the chance > to submit another." With these rules in mind, we cannot accept > your order as submitted. If you wish to reorder your NIKE iD > product with a new personalization please visit us again at > www.nike.com > > Thank you, NIKE iD > > *** > > From: "Jonah H. Peretti" peretti@media.mit.edu > To: "Personalize, NIKE iD" nikeid_personalize@nike.com > Subject: RE: Your NIKE iD order o16468000 > > Dear NIKE iD, > > Thank you for the time and energy you have spent on my request. I > have decided to order the shoes with a different iD, but I would > like to make one small request. Could you please send me a color > snapshot of the ten-year-old Vietnamese girl who makes my shoes? > > Thanks, > > Jonah Peretti > > *** > > Note from an anonymous forwarder. If you're wondering whether to keep > the chain going... > > JUST DO IT! > > > > >